Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Creating Demand for Your Grand Opening Article
Creating Demand for Your Grand Opening   September 30, 2014

You can't wait to fling open the doors and share your vision with – well, with whom? Don’t sharpen those oversized ribbon-cutting shears just yet…More>>

PR Strategies to Get Noticed and Enhance Customer Satisfaction Article
PR Strategies to Get Noticed   September 23, 2014

Small business bar owners are all looking for strategies that build their brands without taking a huge bite out of the bottom line and public relations efforts are an effective and cost-efficient element to any company’s marketing plan. More>>

Creative Ways to Promote Food and Beverage Online Article
7 Creative Ways to Promote F&B Online   September 2, 2014

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.More>>

Oversights that can Derail a Promotion Article
5 Oversights that can Derail a Promotion    August 26, 2014

When looking at how to plan an effective promotion to drive revenue you should concentrate on what works and how to steer clear of what does not.More>>

LGBT Bar Promotion Ideas Article
An LGBT Promo for Every Day of the Week   August 19, 2014

As the LGBT community is finding increasing acceptance in mainstream society they are migrating to mixed nightlife venues where they are welcome. Venues promoting LGBT promotions successfully are finding that expanding their appeal increases traffic and sales, thus helping them boost business. More>>

Labor Day promotions for Bar and Nightclubs Article
Snagging Labor Day Revelers   August 12, 2014

Labor Day is prime time for snagging revelers eager to get the last bit out of summer. To prevent your bar from hitting a slump this holiday, here are some key pointers to help evade a slow weekend.More>>

Mobile Marketing through Customers Smartphones Article
Why A Customer’s Smartphone Is Your Best Marketing Device   August 5, 2014

The key to driving successful mobile campaigns is to earn a place in your customers’ conversations. Dipping into the tip jar, here are five ideas for creating and executing mobile marketing campaigns. More>>

6 Social Media Tips for Successful Nightclubs & Bars
6 Simple Social Media Tips    July 8, 2014

You already know that social media is a great way to promote events and specials, so why aren’t your promotions as successful as you’d expected? More>>

Summer Patio Party Promotion Article
Sizzling Summer Promotions    June 24, 2014

Now is the perfect time for bar owners to reevaluate their offerings and refresh their promotions. Your promotions should revolve around your enticing patio, knowledgeable bartenders and well-trained staff. More>>

Nightlife Audience / Nightlife Crowd Article
Do You Know Your Nightlife Audience?   June 24, 2014

If there's one thing an owner or manager needs to be in tune with when it comes to a nightlife venue, it's the patrons. More>>



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