This is the year that you must differentiate from your competitors through pictures and video content. Many have asked “how long should a video be?” Well, now you have no choice but to create a short six second video through this new app called VINE.More>>

The last thing a promoter and a club owner want is to be viewed as having to resort to social media couponing to fill the place. Leave the daily deals to the nail salons and cupcake shops, right? Not so fast.More>>

Instagram is the most used photo-sharing application, and has become a great channel for restaurants and bars to not only illustrate food items, but the restaurant as a whole.More>>

The Rocket Shop Café in Bakersfield, California is well on its way from socially challenged to socially gifted. The restaurant/bar has taken on a series of social media growth tactics over the past few months, which have resulted in more followers and more active conversations online.More>>

There’s a largely untapped market out there, throngs of new patrons looking to gather, and willing to buy food and drinks as they cheer on their favorite team.More>>

The question is, how can nightclubs utilize the true power of Facebook to successfully increase event attendees and build social buzz?More>>

Due to the advent of the smartphone, restaurants and bars are turning to mobile text marketing campaigns. Take your cue from Texas Roadhouse and transform your marketing through mobile text campaigns.More>>

Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re unsure of when and how to dive in.More>>

Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>

Making a venue's brand stand out isn't easy, but a few strategic steps and smart marketing initiatives can help any bar and nightclub owner create a brand that works for the consumer.More>>