Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Mobile Marketing through Customers Smartphones Article
Why A Customer’s Smartphone Is Your Best Marketing Device   August 5, 2014

The key to driving successful mobile campaigns is to earn a place in your customers’ conversations. Dipping into the tip jar, here are five ideas for creating and executing mobile marketing campaigns. More>>

6 Social Media Tips for Successful Nightclubs & Bars
6 Simple Social Media Tips    July 8, 2014

You already know that social media is a great way to promote events and specials, so why aren’t your promotions as successful as you’d expected? More>>

Summer Patio Party Promotion Article
Sizzling Summer Promotions    June 24, 2014

Now is the perfect time for bar owners to reevaluate their offerings and refresh their promotions. Your promotions should revolve around your enticing patio, knowledgeable bartenders and well-trained staff. More>>

Nightlife Audience / Nightlife Crowd Article
Do You Know Your Nightlife Audience?   June 24, 2014

If there's one thing an owner or manager needs to be in tune with when it comes to a nightlife venue, it's the patrons. More>>

Social Media Marketing
Weighing in On the Art of Online Conversation   June 16, 2014

The clumsy behavior that makes us laugh behind the bar is not too different from how some bars present themselves on social media. More>>

Kristin Conte, TAO Group Article
Women Making an Impact: Kristin Conte   June 10, 2014

After relocating three years ago, native New Yorker Kristin Conte is making a significant impact on the Las Vegas community as Director of Marketing for TAO Group.More>>

Millennials Article
5 Factors for Attracting Millennials   June 2, 2014

Millennials spending power and influence can make a tremendous impact on your business. So, how can you attract more of them to your venue and cash in on a piece of the $80 million pie?More>>

Connecting Social Media
Boost Sales by Connecting Your Online Presence   May 27, 2014

Today’s shrewd customer expects to not only be connected to friends and family but to those who provide them with the services and products they want and need. More>>

Facebook
New for Facebook Pages: Restaurant Menus   May 22, 2014

Facebook is making it easier for restaurants worldwide to display one of their most important assets directly on their Facebook Page — their menus.More>>

4 Wall Marketing Article
5 Key Pillars to a Successful “4 Walls” Marketing Plan   May 13, 2014

It's important to always look at how you execute the guest experience inside your 4 Walls. There is no need to blame the guy next door or the economy. You control your destiny every day, one shift at a time. More>>



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