Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Connecting Social Media
Boost Sales by Connecting Your Online Presence   May 27, 2014

Today’s shrewd customer expects to not only be connected to friends and family but to those who provide them with the services and products they want and need. More>>

Facebook
New for Facebook Pages: Restaurant Menus   May 22, 2014

Facebook is making it easier for restaurants worldwide to display one of their most important assets directly on their Facebook Page — their menus.More>>

4 Wall Marketing Article
5 Key Pillars to a Successful “4 Walls” Marketing Plan   May 13, 2014

It's important to always look at how you execute the guest experience inside your 4 Walls. There is no need to blame the guy next door or the economy. You control your destiny every day, one shift at a time. More>>

Twitter Article
Twitter: Are You Killing It Or Is It Killing You?   April 29, 2014

Following are some best practices for establishing credibility, building and keeping a following, and driving new business through Twitter. More>>

Engagement Marketing
Engagement Marketing: A Simple Three-Step Cycle   April 22, 2014

You need to tap into you customers social networks; as such networks are extremely targeted, relevant and qualified. The great thing is it's pretty simple.More>>

Online Promotions Article
Impactful Online Promos with a Punch    April 18, 2014

There are two secret weapons to remain a on top of NYC’s scene says Jason LaGarenne, General Manager of The Anchor.More>>

Webinar
Webinar: How Nightclubs and Bars Can Make Money with Social Media    April 15, 2014

Everyone utilizes social media these days—but are you making your channels work for your business?More>>

Street Teams Article
Street Smarts: Hitting the Pavement to Gain Marketing Traction    April 7, 2014

Brand ambassadors can work strategically to deliver your brand message to consumers in a specific market. This direct marketing to consumers can be accomplished with collateral distributions, gorilla or street marketing and retail blasts.More>>

Found Online Article
Making Sure You’re Found Online    April 1, 2014

Sure, any business can create a profile on Facebook or Twitter but turning your online presence into profit requires a bit more than that. More>>

Hispanic Consumers Article
Targeting Hispanic Consumers    March 17, 2014

The Hispanic population will fuel the vast majority of the population growth through 2020. Therefore, it’s becoming increasingly important for restaurants to connect with this valuable consumer to drive profits.More>>



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