Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Engagement Marketing
Engagement Marketing: A Simple Three-Step Cycle   April 22, 2014

You need to tap into you customers social networks; as such networks are extremely targeted, relevant and qualified. The great thing is it's pretty simple.More>>

Online Promotions Article
Impactful Online Promos with a Punch    April 18, 2014

There are two secret weapons to remain a on top of NYC’s scene says Jason LaGarenne, General Manager of The Anchor.More>>

Webinar
Webinar: How Nightclubs and Bars Can Make Money with Social Media    April 15, 2014

Everyone utilizes social media these days—but are you making your channels work for your business?More>>

Street Teams Article
Street Smarts: Hitting the Pavement to Gain Marketing Traction    April 7, 2014

Brand ambassadors can work strategically to deliver your brand message to consumers in a specific market. This direct marketing to consumers can be accomplished with collateral distributions, gorilla or street marketing and retail blasts.More>>

Found Online Article
Making Sure You’re Found Online    April 1, 2014

Sure, any business can create a profile on Facebook or Twitter but turning your online presence into profit requires a bit more than that. More>>

Hispanic Consumers Article
Targeting Hispanic Consumers    March 17, 2014

The Hispanic population will fuel the vast majority of the population growth through 2020. Therefore, it’s becoming increasingly important for restaurants to connect with this valuable consumer to drive profits.More>>

Online Brand
Building Your Bar Brand Online   March 10, 2014

Becoming the “it” place in the neighborhood isn’t a matter of luck nor is it about being the hot, new establishment in town. Today, the most direct path to popularity and prosperity comes from establishing your brand online. More>>

Amber Mac Article
Asked & Aswered: Amber Mac and the Digital World   March 3, 2014

Entrepreneur, bestselling author, well-known blogger, keynote speaker, and TV host, Amber Mac started her career during the dot-com boom in San Francisco and has since been at the forefront of reporting on and participating in digital innovation. Her presentation at the up-coming Vibe conference...More>>

Ladies' Night Article
It’s all About the Ladies   February 25, 2014

Promoting to women is essential to the well-being of any restaurant, bar or nightclub. Who better to talk about and keep your name always buzzing? More>>

Word of Mouth Marketing Article
Generate Positive Word-of-Mouth Marketing    February 18, 2014

In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing success; they make customers aware of you, then what?More>>



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