Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.More>>

Emerging Concepts & Trends in Social Media Marketing Article
4 Emerging Concepts & Trends in Social Media Marketing   October 3, 2014

Millennials are the future of any product, and if you want to reach them, then you have to have a social media strategy in place.More>>

A 5 Step Plan to Drive Successful Integrated Online Campaigns Article
5 Step Plan to Drive Successful Marketing Online   September 30, 2014

If you follow those five steps, you’ll be on your way to running an integrated online marketing campaign without piling on a ton of extra work.More>>

Creating Demand for Your Grand Opening Article
Creating Demand for Your Grand Opening   September 30, 2014

You can't wait to fling open the doors and share your vision with – well, with whom? Don’t sharpen those oversized ribbon-cutting shears just yet…More>>

PR Strategies to Get Noticed and Enhance Customer Satisfaction Article
PR Strategies to Get Noticed   September 23, 2014

Small business bar owners are all looking for strategies that build their brands without taking a huge bite out of the bottom line and public relations efforts are an effective and cost-efficient element to any company’s marketing plan. More>>

Creative Ways to Promote Food and Beverage Online Article
7 Creative Ways to Promote F&B Online   September 2, 2014

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.More>>

Oversights that can Derail a Promotion Article
5 Oversights that can Derail a Promotion    August 26, 2014

When looking at how to plan an effective promotion to drive revenue you should concentrate on what works and how to steer clear of what does not.More>>

LGBT Bar Promotion Ideas Article
An LGBT Promo for Every Day of the Week   August 19, 2014

As the LGBT community is finding increasing acceptance in mainstream society they are migrating to mixed nightlife venues where they are welcome. Venues promoting LGBT promotions successfully are finding that expanding their appeal increases traffic and sales, thus helping them boost business. More>>

Labor Day promotions for Bar and Nightclubs Article
Snagging Labor Day Revelers   August 12, 2014

Labor Day is prime time for snagging revelers eager to get the last bit out of summer. To prevent your bar from hitting a slump this holiday, here are some key pointers to help evade a slow weekend.More>>

Mobile Marketing through Customers Smartphones Article
Why A Customer’s Smartphone Is Your Best Marketing Device   August 5, 2014

The key to driving successful mobile campaigns is to earn a place in your customers’ conversations. Dipping into the tip jar, here are five ideas for creating and executing mobile marketing campaigns. More>>



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