Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Oversights that can Derail a Promotion Article
5 Oversights that can Derail a Promotion    August 26, 2014

When looking at how to plan an effective promotion to drive revenue you should concentrate on what works and how to steer clear of what does not.More>>

LGBT Bar Promotion Ideas Article
An LGBT Promo for Every Day of the Week   August 19, 2014

As the LGBT community is finding increasing acceptance in mainstream society they are migrating to mixed nightlife venues where they are welcome. Venues promoting LGBT promotions successfully are finding that expanding their appeal increases traffic and sales, thus helping them boost business. More>>

Labor Day promotions for Bar and Nightclubs Article
Snagging Labor Day Revelers   August 12, 2014

Labor Day is prime time for snagging revelers eager to get the last bit out of summer. To prevent your bar from hitting a slump this holiday, here are some key pointers to help evade a slow weekend.More>>

Mobile Marketing through Customers Smartphones Article
Why A Customer’s Smartphone Is Your Best Marketing Device   August 5, 2014

The key to driving successful mobile campaigns is to earn a place in your customers’ conversations. Dipping into the tip jar, here are five ideas for creating and executing mobile marketing campaigns. More>>

6 Social Media Tips for Successful Nightclubs & Bars
6 Simple Social Media Tips    July 8, 2014

You already know that social media is a great way to promote events and specials, so why aren’t your promotions as successful as you’d expected? More>>

Summer Patio Party Promotion Article
Sizzling Summer Promotions    June 24, 2014

Now is the perfect time for bar owners to reevaluate their offerings and refresh their promotions. Your promotions should revolve around your enticing patio, knowledgeable bartenders and well-trained staff. More>>

Nightlife Audience / Nightlife Crowd Article
Do You Know Your Nightlife Audience?   June 24, 2014

If there's one thing an owner or manager needs to be in tune with when it comes to a nightlife venue, it's the patrons. More>>

Social Media Marketing
Weighing in On the Art of Online Conversation   June 16, 2014

The clumsy behavior that makes us laugh behind the bar is not too different from how some bars present themselves on social media. More>>

Kristin Conte, TAO Group Article
Women Making an Impact: Kristin Conte   June 10, 2014

After relocating three years ago, native New Yorker Kristin Conte is making a significant impact on the Las Vegas community as Director of Marketing for TAO Group.More>>

Millennials Article
5 Factors for Attracting Millennials   June 2, 2014

Millennials spending power and influence can make a tremendous impact on your business. So, how can you attract more of them to your venue and cash in on a piece of the $80 million pie?More>>



© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.