Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


Bud Light Up for Whatever Campaign Article
Bud Light Looks to Millennials   December 8, 2014

AB InBev has decided that the time is ripe to try to get millennial consumers on board with the King of Beers with their “Up for Whatever” campaign. More>>

Traditional and Social Media Marketing Strategies for Bars and Restaurants Article
The Best Marketing Mixer: Traditional and Social Media   December 2, 2014

It's hard to believe a time without selfies, likes, fans, and followers as the dominant marketing vehicle. However, this doesn’t mean you should abandon traditional marketing for a pure social media play.More>>

5 Ways to Ensure Your Marketing Video Will Suck Article
5 Ways to Ensure Your Marketing Video Will Suck   November 25, 2014

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media.More>>

As the Latino population expands, bars should think about how to capture this demographic Article
Bienvenida the Latino Population    November 18, 2014

As the Latino population expands, bars and nightclubs should think about how to capture this demographic.More>>

Creating a WOW Moment to Increase Customer Social Engagement Article
Creating a WOW Moment to Increase Social Engagement   November 11, 2014

Proper social media strategies are imperative for survival in the increasingly digital world. It’s time to find out how to lead the way in order to amplify your brand and gain new customers.More>>

Loyalty Program for repeat customers Article
Discounted Menu Prices for Loyalty Programs?   November 4, 2014

What types of loyalty programs are you running at your bar? How are they working? One of the best ways to create a loyalty program is to tap into the knowledge gained from preexisting programs. More>>

Utilizing Social Data in Your Marketing and Promotions Strategies Article
Increase Your Social IQ   October 28, 2014

Guests are increasingly turning to social media therefore it’s pertinent to explore the use of social data in your marketing and promotions strategies to help analyze beverage trends, identify loyalty drivers, and attract more guests to your establishments.More>>

Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.More>>

Emerging Concepts & Trends in Social Media Marketing Article
4 Emerging Concepts & Trends in Social Media Marketing   October 3, 2014

Millennials are the future of any product, and if you want to reach them, then you have to have a social media strategy in place.More>>

A 5 Step Plan to Drive Successful Integrated Online Campaigns Article
5 Step Plan to Drive Successful Marketing Online   September 30, 2014

If you follow those five steps, you’ll be on your way to running an integrated online marketing campaign without piling on a ton of extra work.More>>



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