As a bar or nightclub owner, if you aren’t tapping into Yelp’s mobile audience, you could be missing a great opportunity to get more customers through your doors.More>>

For owners to be successful they have to create a business that's not only unique but serves a specific demographic, explains Warren Ellish of Ellish Marketing Group.More>>

While the focus grows to a more globalized world, losing touch with the local market can be detrimental to your business. Marketing and promotional techniques should be crafted and molded to fit into the local area, whether that’s a big city or a tertiary market. More>>

Scottsdale-based restaurant Amy’s Baking Company Bakery Boutique & Bistro’s (what a mouthful) recent Facebook meltdown has been a hot topic in the restaurant and social media spheres.More>>

You don’t need to spend a ton of dough on marketing to attract the type of clientele that aligns with the image of your bar or nightclub. This is especially true when you consider that the latest advances in email, social media and event marketing technologies.More>>

Learning how to read guests’ body language can help bar and nightclub owners determine if their strategy is working or not.More>>

Facebook is known to constantly reinvent its layout, its most recent variation the most extreme. More>>

In 2012 alone, more than 770 million smartphones were shipped. That number is projected to increase by 30% in 2013. It seems as if almost everyone from your 10-year-old niece to your 70-year-old grandma knows the ins and outs of operating a smartphone.More>>

Business Blueprint translates the strategies used by big brands into knowledge that any business can use. More>>

Social media isn’t going anyway. The sooner you learn how to implement social media into your strategy, the bigger the return on investment. More>>