Marketing

Bar Marketing strategies and ideas for on-premise owners, including nightclub and restaurant marketing and advertising case studies and approaches.


As the Latino population expands, bars should think about how to capture this demographic Article
Bienvenida the Latino Population    November 18, 2014

As the Latino population expands, bars and nightclubs should think about how to capture this demographic.More>>

Creating a WOW Moment to Increase Customer Social Engagement Article
Creating a WOW Moment to Increase Social Engagement   November 11, 2014

Proper social media strategies are imperative for survival in the increasingly digital world. It’s time to find out how to lead the way in order to amplify your brand and gain new customers.More>>

Loyalty Program for repeat customers Article
Discounted Menu Prices for Loyalty Programs?   November 4, 2014

What types of loyalty programs are you running at your bar? How are they working? One of the best ways to create a loyalty program is to tap into the knowledge gained from preexisting programs. More>>

Utilizing Social Data in Your Marketing and Promotions Strategies Article
Increase Your Social IQ   October 28, 2014

Guests are increasingly turning to social media therefore it’s pertinent to explore the use of social data in your marketing and promotions strategies to help analyze beverage trends, identify loyalty drivers, and attract more guests to your establishments.More>>

Measure Social Media Success Article
Measuring Your Social Media Success   October 21, 2014

Here’s a quick and easy guide to analyzing your performance on the most popular social networks as well as email.More>>

Emerging Concepts & Trends in Social Media Marketing Article
4 Emerging Concepts & Trends in Social Media Marketing   October 3, 2014

Millennials are the future of any product, and if you want to reach them, then you have to have a social media strategy in place.More>>

A 5 Step Plan to Drive Successful Integrated Online Campaigns Article
5 Step Plan to Drive Successful Marketing Online   September 30, 2014

If you follow those five steps, you’ll be on your way to running an integrated online marketing campaign without piling on a ton of extra work.More>>

Creating Demand for Your Grand Opening Article
Creating Demand for Your Grand Opening   September 30, 2014

You can't wait to fling open the doors and share your vision with – well, with whom? Don’t sharpen those oversized ribbon-cutting shears just yet…More>>

PR Strategies to Get Noticed and Enhance Customer Satisfaction Article
PR Strategies to Get Noticed   September 23, 2014

Small business bar owners are all looking for strategies that build their brands without taking a huge bite out of the bottom line and public relations efforts are an effective and cost-efficient element to any company’s marketing plan. More>>

Creative Ways to Promote Food and Beverage Online Article
7 Creative Ways to Promote F&B Online   September 2, 2014

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.More>>



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