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Marketing

Nightclub Marketing strategies and ideas for on-premise owners, including nightclub marketing and advertising case studies and approaches.


Smartphone Article
Mobile’s Ubiquitous Appeal   April 2, 2013

Mobile usage is growing exponentially, and bar owners who aren’t finding a way to capitalize on the growing platform will miss out on potential consumers.More>>

Shane Young
Creating a Sub-Culture for Promotional Success    February 24, 2012

Staff members often primarily are focused on their titles or workspaces, only going through the motions of making “mom and dad” happy. Instead of complaining about their apathy, do something about it!More>>

Dave Dronkers
Tips to Bolster Your Foursquare Presence   February 6, 2012

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>

Privleged Article
Club Promoting Done Right   February 2, 2012

Promoters can be our best friends, but at times, a bit of an annoyance as well. Privileged Marketing Group co-founders Eugene Abreu and Alex Thaler instead take a strict business approach to promoting and pack NYC spaces on a consistent basis.More>>

New York Nightlife Article
Anonymous NYC Nightlife Twitter Feed Gains Traction    September 15, 2011

An anonymous Twitter feed, @NYNightlife, is starting to get some serious buzz within the industry, and more than a few people are dying to know who's behind the often spot-on information. More>>



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