To my way of thinking, a tour of duty as a bar back is the best way to become a bartender. You learn that bartending as a nightlong series of interactions and transactions interspersed with making a few hundred cocktails.More>>

Outfitting the bar with glassware can cost you a tremendous amount of money over the course of a typical year. Glassware is fragile, expensive and capable of decimating the bottom line.More>>

The secret to the Manhattan’s enduring popularity can be largely attributed to the natural affinity between spirits and fortified wines. These wines—venerable products such as sherry, port, vermouth and Madeira—are imbued with tremendous flavors and lavishly textured bodies, making them...More>>

On those summer nights when the A/C isn’t cutting it, Manhattan-based consultant Jerri Banks advises you seek the sanctuary of Sangria.More>>

Forecasting a mega-trend before it hits is like knowing next week’s stock quotes, an open invitation to financial success. One trend that’s now firmly entrenched on both of our coasts and headed inland—Tiki drinks.More>>

Shine a bright light in the eyes of an accomplished mixologist and he or she will eventually admit that ice is most important ingredient in cocktails.More>>

Today, people are more predisposed to socializing without alcohol. Research reveals that only 25% of consumers who dine out at full-service restaurants order some type of beverage alcohol, be it spirits, beer or wine. More>>

In the on-premise world, no one better illustrates the type of hard work and commitment needed to succeed than Drew Levinson, beverage development manager for Wirtz Beverage Nevada, a liquor, beer and wine distributorship headquartered in Las Vegas.More>>

There is a thin line between fact and fiction, a line that is often obscured with the passage of time. Such is the case surrounding the origin of the Margarita. As for the “who done it” part, lets take a look at all of the evidence.More>>

After a sweltering day laboring at the office or languishing in the afternoon heat on the freeway, your parched clientele will be looking to you for icy cold relief. To be truly successful though, your icy cold relief needs to be appreciably better than what the other guys are selling. More>>