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7 Tips for Social Media Success July 23, 2012
Everyone understands the importance of social media. But the importance lays not just in being active on social media sites; it’s actually in learning to do it right and in a way that connects with your customer base.More>>
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Beer-focused Old Chicago Gives Its Cocktail Menu a Fresh Look July 23, 2012
Old Chicago might be revamping its cocktail menu, but Stuart Melia wants to make one thing clear: The focus is still on beer.More>>
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Chain Beverage Buzz: July 23, 2012 July 23, 2012
Darden Restaurants Inc. has agreed to buy Yard House USA Inc., which operates 39 Yard House locations, in an all-cash transaction totaling $585 million. The Irvine, Calif.-based Yard House will join Darden’s Specialty Restaurant Group, which includes The Capital Grille, Bahama Breeze, Seasons 52...More>>
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Millennial Matters July 9, 2012
Restaurant operators and adult beverage marketers alike are working hard to engage Millennials consumers, and with good reason. The generation born between 1977 and 1994 is the largest since the Baby Boomers.More>>
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The Health Care Ruling—Moving Beyond Shock to Preparation July 9, 2012
Though the U.S. Supreme Court’s ruling last week upholding most provisions of the Patient Protection and Affordable Care Act (PPACA) may have been a surprise to some, the backlash from many business operators—inside and outside the on-premise industry—was exactly as predicted.More>>
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Sales Up, Traffic Down and Beverage Alcohol Sales Skyrocketing July 9, 2012
Restaurant operators saw continued gains in same-store sales during May, although shaky confidence could be putting a drain on customer traffic. The future outlook is positive as well. The association’s Restaurant Performance Index stood at 101.4 during May, down only 0.2% from April’s level of...More>>
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Chain Beverage Buzz: July 9, 2012 July 9, 2012
Red Lobster scored the highest customer satisfaction rating among full-service restaurant brands, according to the 2012 American Customer Satisfaction Index. Consumer Reports awarded nine chains with especially high marks in its annual sit-down restaurant survey, the results of which will be...More>>
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Cause Marketing Does Good in More Ways Than One June 25, 2012
Restaurant companies increasingly are turning to cause-marketing initiatives to drive consumer interest and increase brand awareness, as evidenced in a recent Nation’s Restaurant News article titled “Saluting The Troops.” Many restaurant chains, it notes, celebrated Memorial Day and Military...More>>
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What’s the Mode Behind Your Message? June 25, 2012
By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>
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Ruth’s Chris Gives Dads an Early Gift with Five-Course Scotch Pairing June 25, 2012
Ruth’s Hospitality Group’s Director of Beverage Strategy, Helen Mackey, recently discussed the inspiration behind the meal, the impact it had on guests and what she would have done differently.More>>
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