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VIBE newsletter
Dave Dronkers Article
5 Pitfalls to Avoid When Running Social-Media Contests   March 19, 2012

Operators may be enamored with — or overwhelmed by — the various ways social media can be used to drive traffic and increase sales. Kyle-Beth Hilfer of Collen IP Intellectual Property Law has identified five mistakes that can invite trouble when launching a social-media prize promotion:More>>

Drink Fresh Article
Innovative Spirits Programs Earn 2012 Vista Awards   March 19, 2012

Winners of the 2012 VIBE Vista Awards were announced at the 2012 VIBE Conference, held March 13-14 in Las Vegas. In the next few issues of VIBE, we’ll profile the leaders behind the award-winning programs; to kick off the series, we’ll highlight the winners for the spirits category: More>>

Chain Beverage Buzz Article
Chain Beverage Buzz: March 19, 2012   March 19, 2012

Research shows independent restaurants lost traffic to major chains, Benihana directors consider sale, Ruth’s Chris Steak House launches new happy hour promo and Applebee’s franchisee breaks fund-raising record for Toys for Tots.More>>

VIBE Article
Keynote Speaker Provides Glimpse Into VIBE Conference   March 5, 2012

The VIBE Conference is little more than a week away, and event organizers are working around the clock to ensure this year’s conference is one to remember. Watch keynote speaker Peter Sheahan give a glimpse inside:More>>

BarTrender Article
Bartenders Say…   March 5, 2012

Technomic’s fourth-quarter 2011 BarTrender survey yielded nearly 600 responses from professionals working as bartenders or directly responsible for preparing adult beverages. These bar pros are reporting some positive trends:More>>

Collins Article
Ruth’s Chris Steak House Unveils NOLA-Inspired Cocktail Menu   March 5, 2012

Ruth’s Chris Steak House is known as a classic American steakhouse, and it needed a cocktail menu to match its persona. So, on Repeal Day, the brand debuted its new line of vintage- and NOLA-inspired cocktails...More>>

TGI Friday's Article
Chain Beverage Buzz: March 5, 2012   March 5, 2012

The NPD Group studies vodka preferences, T.G.I. Friday's announces the World's Greatest Bartender and Hilton Worldwide has plans to open 500 new restaurants around the world.More>>

VIBE Conference Article
VIBE Conference Thanks Sponsors   February 21, 2012

As the VIBE Conference — to be held March 13-14 in Las Vegas — quickly approaches, we’d like to thank all of the sponsors who are making this year's event possible!More>>

Check Article
5 Tips to Improve Beverage Product Quality   February 21, 2012

Lift lids, open doors and ask questions to improve beverage product quality! These steps should take place regularly within your restaurants to ensure that the drink quality is on par with the food:More>>

O'Charley's Article
Chain Beverage Buzz: Feb. 21, 2012   February 21, 2012

Landry's completes its tender offer for shares of Morton's Restaurant Group, Fidelity National Financial Inc. will acquire O’Charley’s Inc. and Technomic Inc. is developing an online adult beverage database to track U.S. sales and volume information for spirits, wine and beer brands.More>>

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