Twitter facebook
 

VIBE newsletter
Applebee's Article
Chain Beverage Buzz: August 6, 2012   August 6, 2012

DineEquity Inc. has agreed to sell 65 Applebee’s restaurants in Michigan, which will complete the company’s five-year strategy of turning the casual-dining chain into an almost fully franchised brand. More>>

Social Media Article
How Does Your Company Rank (Socially)?   July 23, 2012

A recent report by Heardable.com examined and scored the digital footprints of 25 full-service restaurant chains. If you are not one of the top 25, then what can you learn from reviewing each of these chains? More>>

Emily Hanna Mayock
7 Tips for Social Media Success   July 23, 2012

Everyone understands the importance of social media. But the importance lays not just in being active on social media sites; it’s actually in learning to do it right and in a way that connects with your customer base.More>>

cocktails Article
Beer-focused Old Chicago Gives Its Cocktail Menu a Fresh Look   July 23, 2012

Old Chicago might be revamping its cocktail menu, but Stuart Melia wants to make one thing clear: The focus is still on beer.More>>

Yard House Article
Chain Beverage Buzz: July 23, 2012   July 23, 2012

Darden Restaurants Inc. has agreed to buy Yard House USA Inc., which operates 39 Yard House locations, in an all-cash transaction totaling $585 million. The Irvine, Calif.-based Yard House will join Darden’s Specialty Restaurant Group, which includes The Capital Grille, Bahama Breeze, Seasons 52...More>>

Donna Hood Crecca Article
Millennial Matters   July 9, 2012

Restaurant operators and adult beverage marketers alike are working hard to engage Millennials consumers, and with good reason. The generation born between 1977 and 1994 is the largest since the Baby Boomers.More>>

Emily Hanna Mayock
The Health Care Ruling—Moving Beyond Shock to Preparation   July 9, 2012

Though the U.S. Supreme Court’s ruling last week upholding most provisions of the Patient Protection and Affordable Care Act (PPACA) may have been a surprise to some, the backlash from many business operators—inside and outside the on-premise industry—was exactly as predicted.More>>

Back Bar Article
Sales Up, Traffic Down and Beverage Alcohol Sales Skyrocketing   July 9, 2012

Restaurant operators saw continued gains in same-store sales during May, although shaky confidence could be putting a drain on customer traffic. The future outlook is positive as well. The association’s Restaurant Performance Index stood at 101.4 during May, down only 0.2% from April’s level of...More>>

ACSI Article
Chain Beverage Buzz: July 9, 2012   July 9, 2012

Red Lobster scored the highest customer satisfaction rating among full-service restaurant brands, according to the 2012 American Customer Satisfaction Index. Consumer Reports awarded nine chains with especially high marks in its annual sit-down restaurant survey, the results of which will be...More>>

Thank You Movement Article
Cause Marketing Does Good in More Ways Than One   June 25, 2012

Restaurant companies increasingly are turning to cause-marketing initiatives to drive consumer interest and increase brand awareness, as evidenced in a recent Nation’s Restaurant News article titled “Saluting The Troops.” Many restaurant chains, it notes, celebrated Memorial Day and Military...More>>



© 2014 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.