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VIBE newsletter
Joseph V. Tripodi Article
The Man Behind The Brand - Joe Tripodi   February 18, 2013

Joseph V. Tripodi, executive vice president and chief marketing and commercial officer of The Coca-Cola Company, will share his leadership perspective on the macro forces impacting the industry and his thought-provoking strategies for engaging the market at the VIBE Conference in March. More>>

Distilled Spirits Council Article
Flavors, Vodka and Whiskey Fuel Growth   February 18, 2013

The annual report on spirits trends in the U.S. show that growth continues, share strengthens and some categories keep doing better.More>>

Newsletter
VIBE Feb 04, 2013 -- Maximizing Profitability at the VIBE Conference   February 4, 2013

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VIBE Conference Article
Maximizing Profitability At The VIBE Conference    February 4, 2013

Running a successful beverage program in a chain restaurant takes more than just offering patrons hard-to-pass-up drink promotions. You need look at pricing, sales and inventory in order to maximize beverage profitability.More>>

DISCUS News
Chain Beverage Buzz: February 4, 2013   February 4, 2013

Click here to find out about the latest news, insight, research and ideas for the chain restaurant beverage executive to support their business growth strategies. VIBE will keep chain beverage professional in-the-know and up-to-date. This issue includes information on DISCUS, DIAGEO and Ruth's...More>>

Wine By The Glass Article
Wine By The Glass Conquers All   February 4, 2013

If you intend to sell more wine in the coming year, there's a lesson for you from an annual report of the US drinker - in short, they want it by the glass.More>>

Red Wine Article
The American Wine Drinker Leads The Pack   February 4, 2013

Numbers are starting to trickle in about wine consumption from 2012, and the news is generally good - we keep adding more wine drinkers each year, and the youngest legal age drinkers think of wine more and more as an everyday beverage.More>>

Social Media
2013 Top 10 Social Media Marketing Trends   February 4, 2013

There were multiple changes in the way that restaurants utilize social media in 2012 and we don’t see any stopping for 2013. To understand how these changes may affect your social media marketing take a look at these top 10 social media marketing trends for 2013.More>>

Newsletter
VIBE Jan 21, 2013 -- Looking at 2013 Trends   January 21, 2013

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VIBE Conference Article
Targeting Key Customers Groups at VIBE Conference    January 21, 2013

The competitive environment for restaurants continues to be difficult. But don’t worry; VIBE Conference has the challenges that you face in 2013 covered. Take Warren Solocheck, Vice President of Client Services at The NPD Group, Inc., session for example – Building Sales By Targeting Key...More>>



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