Promo Power
Jeffrey Article
5 Tips for Shaking Up Your PR Strategy   April 25, 2012

A great promotion idea is only as good as the marketing and PR behind it. Jeffrey Yarbrough of bigInk PR says creating a solid relationship with your media outlets is a lot like mixing together the perfect cocktail. More>>

Mandarin Article
Social Drinking   April 25, 2012

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.More>>

MOther's Day Article
Mother Knows Best   April 25, 2012

Mother's Day is an integral holiday, which is why the team at Rio’s D’Sudamerica in Chicago pulls out all of the stops with its annual Mother's Day buffet. More>>

Cocktail image Article
Gin's the Word   April 10, 2012

Gin's refreshing flavors often are overlooked for its sleeker, more mixable liquor peers. But gin is a spirit that welcomes refreshing flavors with certain nuances and tastes that has other spirits struggling to keep up. More>>

Jeff Grindrod Article
5 Tips for a Stellar Drink Promotion   April 10, 2012

A profitable beverage program is only as good as the drinks on the menu and the promotions surrounding the libations. Jeff Grindrod of Brand Action Team gives his five tips on how to create a beverage program that mean higher profits for your establishment.More>>

Cityscape Article
Mixing it Up   April 10, 2012

Creating a cocktail is the work of drink-making magicians, but that doesn't mean novices shouldn't give it a try. Marshall Carter knows this, which is why he hosts monthly mixology classes at Cityscape Bar in Chicago.More>>

Shore Club Article
Clash of the Titans   April 10, 2012

Industry night at San Diego's Side Bar is always busy, but as the club embarks on its second annual Clash of the Nightlife Titans 2 competition, which pits local bartenders against each other, General Manager Ali Pouladin foresees an exponential increase in business. More>>

Cinco de Mayo Article
Promos We Love: Can't-Miss Cinco de Mayo Events   March 28, 2012

Cinco de Mayo is about six weeks away, so there’s still enough time to plan and execute a promotion that will be remembered for years to come. Here are some of our favorite promos from past and present.More>>

Pork Chop Article
A Two-for-One Party   March 28, 2012

When two major drinking events occur on the same day, there is the chance of chaos. But for PorkChop in Chicago having the Kentucky Derby and Cinco de Mayo on the same day creates one incredible promotion. More>>

Maria Miranda Article
5 Tips for Digital Supremacy   March 28, 2012

Maria Miranda of Miranda Creative gives five tips every owner and operator should implement as they enter the growing technological world.More>>



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