Balloon drops aren’t just for New Year’s Eve; they are also a great way to enhance an existing promotion.More>>

St. Patrick’s Day is often the rowdiest day of the year, as many lovers of Irish culture want to pay homage to all things Irish. If you haven’t already planned an event, check out some of these great St. Patrick’s Day promos and get started today! More>>

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Maria Miranda detailed the benefits of a Facebook fan page to a bar or club business -- and how to achieve them -- during her “Facebook With a Twist” workshop at the 2011 Nightclub & Bar Convention and Trade Show.More>>

The Nightclub & Bar Top 100 Panel at the NCB Show features Jesse Waits of XS, Howard Weiss of The Pool After Dark at Harrah's Resort and Mark Easterling of Midnight Rodeo for a dynamic discussion of success in a tough environment. More>>

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

The Tavern Hospitality Group, with six locations in the Denver area, is gearing up for its first March Madness college basketball tournament by pulling out all the stops.More>>

Outdoor events, such as Starboard's Running of the Bull, create excitement and plenty of traffic. Here's how to profit!More>>

The Nightclub & Bar Convention and Trade Show is only a few weeks away, and the Conference Program includes a Marketing & Promotions track, full of workshops and seminars that will benefit your growing business.More>>

St. Patrick’s day is a huge opportunity for finding your pot of gold, and with it just a few short weeks away, your Celtic-themed food, drink and entertainment elements should be well underway, but don't forget these crucial elements. More>>