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When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.More>>

Major beer brands are needed, but offering even just one craft beer, microbrew or other unique beer will attract more patrons. More>>

The Melting Pot gives its patrons a world-class adventure without ever stamping their passports with its Big Night Out promotion. More>>

If you want to take an ordinary night and make it extraordinary in terms of sales and wow factor, host a body piercing and tattoo fashion show or contest.More>>

Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four. More>>

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

March Madness is a lucrative event for restaurants and bars, according to the National Restaurant Association survey. Are you ready to tap into the insanity and ramp up business at your bar? More>>