Charity season is coming up, and organizations will look to bars and nightclubs for donations. Here are a few tips on how to make a charity event a huge asset to your establishment.More>>

Go-go dancing is an exciting form of entertainment, and the mere presence of dancers helps create an energetic, vibrant and, most importantly, profitable group dynamic for your business.More>>

Vegas VIP works with restaurants, bars and clubs such as Gordon Biersch, XS and Tryst, planning revenue-boosting group events throughout Las Vegas. More>>

When developing beverage promotions, make sure you use the right strategic tactics to avoid being a flash in the pan.More>>

At Lewers Lounge in the Halekulani hotel in Honolulu, Hawaii, head bartender Tim Rita is making cocktails based on the Tour de France and the Tinman Hawaii Triathlon. More>>

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

Offering VIP or loyalty cards to your target customers is a great way to reward them, make them feel special, create advanced sales and generate a mailing list.More>>

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The Fourth of July is right around the corner, and you should be preparing your own special promo for it. Here are what bars and clubs around the country are doing this Independence Day weekend: More>>

Kathy Casey and Robert Plotkin share tips on how to add alcohol-free drinks to your menu that also will help your bottom line. More>>