Heineken USA is debuting a new campaign under the “Be a Man of the World” platform. More>>

Diageo announced its support of “Cops in Shops,” where police officers are placed undercover in retail locations where they will pose as store employees to stop underage drinking. More>>

Who is the June Bartender of the Month? A West Coast transplant who loves skinny, low-cal drinks that pack a punch...More>>

With dance music as her tending muse, Adriana Tietz, bar manager at Hotel Indigo, keeps cool in the hot San Diego sun by sipping on and creating skinny vodka drinks. More>>

The Sky Ranch Foundation is redirecting its efforts to help troubled youth by providing grants to programs that address the needs of at-risk boys and girls. More>>

Heineken announced the launch of the eagerly-awaited second film from its global Open Your World campaign called “The Date”.More>>

Stolichnaya vodka launches Go Fan Yourself (GFY), an all-new, groundbreaking Facebook application that allows consumers to create Facebook fan pages for their alter egos. More>>

Bartenders around the world can elevate their skills through a new bartending web community, True Originals created by Bacardi rum.More>>

Who is the May Bartender of the Month? A classically trained singer whose tastes are simple yet refined...More>>

A classically trained singer and opera-lover, Jessamyn Gangi spends her working hours as the bar manager of Scampo at the Liberty Hotel in Boston. More>>