Editors Blog

Insights and opinions on the hot issues and stories in the Nightlife Industry.


Dave Dronkers
Pinterest Creates New Customers and Brand Loyalty   April 27, 2012

Should bar, nightclub and restaurant owners and operators begin using this new social-media channel called Pinterest? It’s too early to tell, but one thing is certain: Its popularity has grown faster than that of almost any other social-media site in history.More>>

Boris Bugarski
How to Drive Internet Traffic to Your Venue   April 26, 2012

Online marketing is based on objectives, strategies and tactics. Knowing these tactics and how things are put together are instrumental for your venue’s online marketing success.More>>

Bar Rescue Insider
Making Mixology Approachable   April 25, 2012

The nation's fascination with mixology has in many ways rejuvenated the bar industry. However, the mixology community has gotten a reputation for being a bit snooty.More>>

Robert Plotkin
Solitary Diners are a Business Opportunity   April 24, 2012

I am what is referred to as a business traveler. One of the downsides of traveling is having to dine alone. So why is it that from the moment I enter a restaurant alone, I’m treated like some pathetic excuse of a human being?More>>

Bar Rescue Insider
Stuck in a Menu Rut   April 18, 2012

When should you change your menu? A food menu provides revenue for your business; it has worked for you for years. By refreshing your menu, you are telling your guests that you want them to keep coming back!More>>

Jack Robertiello
Can Rotating Bartenders Build Patron Loyalty?   April 17, 2012

I recently mentioned my skepticism about traveling bartenders — those who hop around the country for guest shots and work in multiple bars. My main complaint was on behalf of the customer, but following are two interesting twists to the trend that might soften me up: More>>

Robert Plotkin
Keep it Clean!   April 10, 2012

While I may be a slob, I would never hand someone his or her drink while holding the top half of the glass. Isn’t that akin to handling the tines of someone’s fork or scooping ice into a glass with your fingers?More>>

Bar Rescue Insider
A Bartender’s Perspective on Wine   April 4, 2012

The wine biz has to drop the pretension. The only thing worse than a snotty, pretentious bartender (I’m sorry, mixologist) is an overly stuffy, pretentious sommelier. More>>

Jack Robertiello
Where's My Regular Bartender?   April 3, 2012

What’s the point of guest bartending? I admire the camaraderie among barfolk, but I think it is an operational mistake. For every person a guest bartender entices, my bet is he/she risks alienating two more.More>>

Dave Dronkers
Social Media: Are You Pushing the Right Buttons?   March 30, 2012

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called “creating fans.”More>>



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