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Wine Promos

Expert advice for wine promotion for the bar and nightclub management industry.


Glass of Wine
Celebrate National Wine Day the Right Way...Drink Wine!   May 23, 2013

National Wine Day is coming up quickly, May 25th to be exact, and whether your customer’s preference is cabernet, pinot gris or anything that falls between, you should have a wide selection of wines for your patrons to choose from on this celebratory day.More>>

Gibsons Article
Wine and Dine at Gibsons Bar & Steakhouse   July 6, 2012

Nothing complements a good meal like a good glass of wine. Gibsons Bar & Steakhouse in Chicago knows this, and will be hosting three simultaneous dinners July 10 to honor the Silver Oak Cellars wineries 40th anniversary. More>>

blank Article
Winning Wine Dinners   October 31, 2011

Two wine dinners — one at Ruth's Chris Steak House featuring Antinori wines and other showcasing Rodney Strong wines at La Tavola — highlight the bottom-line benefits of hosting such events. More>>

Wine Glass Article
Ruth's Chris Steak House Wines and Dines   October 31, 2011

Ruth’s Chris Steak House is known for its classic American fare, but with its National Wine Dinner program, Ruth's Chris executives are showing off the company's drinks program with panache. More>>

Kelly Magyarics Article
5 Tips for Wine-List Development   June 15, 2011

By-the-glass wine lists often are a customer’s first impression of a restaurant or bar, and patrons keep a keen eye on its selection and value. Here are five tips that will help you get the most out of your wine list. More>>

Crowded bar Article
Successful Tastings Take Planning   November 17, 2010

Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.More>>

Wine Glasses Article
Profitable Promotion: Wines By the Glass   August 31, 2010

It’s no easy task getting your guests out of their wine comfort zones, which is exactly why wine-by-the-glass promotions are critical to your business: Patrons try varietals they normally wouldn’t purchase.More>>

Popsicle cocktails Article
Hot Days and Happy Hours   August 10, 2010

Check out the latest ways to cool down at Artisanal and Ofrenda in NYC and Anthony's Restaurants in Washington, as well happy hour menus available at Legal Sea Foods around D.C., Tidbit in Seattle and Terra Vista in Snoqualmie, Wash.More>>

Yard House Article
Happy Hours are Hoppin’   August 9, 2010

Happy hour is important for any bar or restaurant, but in order to run a successful one, bar and restaurant owners must know how to cater to a happy hour crowd while ultimately cultivating a loyal customer base.More>>

Crowded bar Article
Promo Playbook: Your Guide to Creating Eye-popping, Money-making Promotions   August 6, 2010

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.More>>



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