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Beer Promos

Advice on how to gain from beer promotional programs.


News
Heineken Leverages UEFA Sponsorship in On-premise Channel   December 21, 2009

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

Article
Graveyard Movie Mayhem at Frankie's Tiki Room   December 9, 2009

Frankie’s Tiki Room now hosts a daily double feature movie screening starting at 4 a.m. that is free and open to the public, attracting late-night guests and increasing beverage sales.More>>

News
I'm Not At Work Discount Program Creates 24/7 Happy Hours in New York City   December 7, 2009

A new business emerges in time to put some “Cheers” into the holiday season, turning every hour in New York City into Happy Hour with the I’m Not At Work Card.More>>

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Happening Happy Hour Promotions: All Day Deals   October 13, 2009

Billing itself as “Arizona’s Longest Happy Hour,” the 12.5-hour happy hour at The Sign of the Whale in Tempe, Ariz., certainly pleases patrons.More>>

News
MGD 64 Rewards 64th Place Denver Marathon Finishers With Free Beer   October 6, 2009

The 2009 Denver Marathon runners compete for a year’s supply of beer; MGD awards one year to every male and female 64th place finisher in each of the 13 age categories.More>>

In Season Football Promotions Article
In Season: Football Promos Kick Off Fall Season   August 21, 2009

To make your bar the place to be, you’ll also need to have plenty of cold beer, creative cocktails, good food and attractive deals to get the fans to come through your door and keep them in the house for all four quarters and beyond.More>>

Information is Power Article
Information is Power – Part III   August 6, 2009

With this installment, we’ll examine consumer feedback on what kind of promotions they find most informative and attractive.More>>

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Free Rounds for Caps Fans   August 5, 2009

Beginning with the Capitals’ final game against the New York Rangers in the NHL Eastern Conference Quarterfinals, for every Capitals’ goal, each person at Darlington House got a free beer.More>>

Taco Mac Article
Toasting Taco Mac   July 8, 2009

Everyone loves a funny guy, and Will Ferrell’s character from the movie “Anchorman” certainly got some love and discussion at Taco Mac locations across Tennessee and Georgia this spring.More>>

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PROFITABLE PROMOTIONS | Powerful Pairings   May 19, 2009

To highlight some of the new beers at Boulder, Colo.'s Flagstaff House Restaurant, operators devised a beer dinner using the chef’s food and a local brewer’s beers.More>>



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