At Flight 151 in New York City, every Tuesday night, when a customer orders a house-brand drink or draft beer, the bartenders flip a coin and if the customer calls it correctly the drink is free.More>>

To help you take advantage of everyone’s devotion to St. Patrick's Day, we’ve compiled a list of some promotions. Tweak some of these suggestions to your liking and watch profits grow.More>>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

Frankie’s Tiki Room now hosts a daily double feature movie screening starting at 4 a.m. that is free and open to the public, attracting late-night guests and increasing beverage sales.More>>

A new business emerges in time to put some “Cheers” into the holiday season, turning every hour in New York City into Happy Hour with the I’m Not At Work Card.More>>

Billing itself as “Arizona’s Longest Happy Hour,” the 12.5-hour happy hour at The Sign of the Whale in Tempe, Ariz., certainly pleases patrons.More>>

The 2009 Denver Marathon runners compete for a year’s supply of beer; MGD awards one year to every male and female 64th place finisher in each of the 13 age categories.More>>

To make your bar the place to be, you’ll also need to have plenty of cold beer, creative cocktails, good food and attractive deals to get the fans to come through your door and keep them in the house for all four quarters and beyond.More>>

With this installment, we’ll examine consumer feedback on what kind of promotions they find most informative and attractive.More>>

Beginning with the Capitals’ final game against the New York Rangers in the NHL Eastern Conference Quarterfinals, for every Capitals’ goal, each person at Darlington House got a free beer.More>>