Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.More>>

Union Hall, located in the Park Slope neighborhood of Brooklyn, N.Y., hosts a constant stream of promotions, but its latest one is tapping into a very hot trend: home brewing.More>>

During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

Major American beers remain the top calls at the bar – are you cashing in? More>>

You have huge amounts of beers on tap and even more in bottles, but how can you get them moving through the tap lines or out of the cooler? Try these helpful tips!More>>

Check out the latest ways to cool down at Artisanal and Ofrenda in NYC and Anthony's Restaurants in Washington, as well happy hour menus available at Legal Sea Foods around D.C., Tidbit in Seattle and Terra Vista in Snoqualmie, Wash.More>>

Happy hour is important for any bar or restaurant, but in order to run a successful one, bar and restaurant owners must know how to cater to a happy hour crowd while ultimately cultivating a loyal customer base.More>>

When Kelley Jones joined the team at the new Todd English P.U.B. in CityCenter in Las Vegas as managing partner, he brought a blast from his past to celebrity chef English’s latest venture: five-cent beers.More>>

The Ocean Room at The Sanctuary at Kiawah Island Golf Resort in South Carolina launched the new “Culture of Beef” promotion in mid-February.More>>

At Flight 151 in New York City, every Tuesday night, when a customer orders a house-brand drink or draft beer, the bartenders flip a coin and if the customer calls it correctly the drink is free.More>>