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Beer Promos

Advice on how to gain from beer promotional programs.


Crowd Scene Article
Generating Loyalty in Your Customers   June 8, 2011

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>

Mug Club Article
Get Your Beer Here!   June 6, 2011

Jason Stone from MarkeTeam shows that a variety of beer-promotion ideas, such as customer education and staff-motivation techniques, can drive guest traffic, frequency and spending.More>>

Beer Article
Oregon Beers for a Santa Monica Crowd   June 3, 2011

Josh Loeb and Zoe Nathan, owners of Santa Monica's Rustic Canyon Wine Bar & Seasonal Kitchen, have their hands full. Each spring, their customers eagerly await Rustic’s Spring Beer Bash Dinner. More>>

News
Heineken Invites the World to a Legendary "Date"   May 31, 2011

Heineken announced the launch of the eagerly-awaited second film from its global Open Your World campaign called “The Date”.More>>

Beer Article
Beer Drinks: Tapping a New Profit Source   May 10, 2011

What can be done with beer that hasn't been done already? The artful skill of beer mixing requires balancing the attributes of one brew with the characteristics of another.More>>

News
Coors Light Introduces New Two-Stage Cold Activation   May 2, 2011

Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold to super cold.More>>

VIBE Vista Awards Article
2011 VIBE Vista Awards Honor Best Beer Programs   May 2, 2011

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom Restaurant and Brewery and Caesars Entertainment winners.More>>

News
Heineken Sweepstakes Will Send Two Lucky Fans on All-Expense Paid Trip to Amsterdam   April 27, 2011

To celebrate the success of its "The Entrance" campaign, Heineken is offering two lucky fans an all-expenses-paid trip to Amsterdam.More>>

News
Heineken is Set to Rock this Summer with Exclusive Consumer VIP Experiences   April 19, 2011

Heineken’s retail and on-premise VIP Access program inspires adult consumers to discover, explore and share new experiences centered around music.More>>

News
First Official Guinness Store in the U.S. Opens in Las Vegas at The Shoppes at Mandalay Place   March 14, 2011

The first official Guinness Store in the U.S. will have its grand opening inside the Shoppes at Mandalay Place in Las Vegas Strip on St. Patrick’s Day.More>>



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