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Beer Promos

Advice on how to gain from beer promotional programs.


Festival Article
Crafting the Perfect Summer Beer Festival   May 23, 2012

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers Fest, welcoming more than 25 home brewers to the outdoor festival.More>>

Side Bar Article
10 Promotional Blunders to Avoid   May 17, 2012

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. More>>

News
Dos Equis Hosts Cinco De Mayo Feast of the Brave   April 26, 2012

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25 through May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies.More>>

News
Samuel Adams’ Brewing the American Dream Expands Nationally   April 24, 2012

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. More>>

News
Heineken Salutes Globetrotting Consumers With "Summer Voyage"   April 3, 2012

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance to win legendary Heineken festival and event experiences offered worldwide.More>>

News
Newcastle Brown Ale Announces New Advertising Campaign   April 3, 2012

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.”More>>

Dos Equis News
Dos Equis Celebrates 150 Years of Celebrating Cinco   March 27, 2012

Dos Equis, a premium Mexican beer, is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable Cinco de Mayo celebration experiences.More>>

News
First Recipients of Samuel Adams Brewing the American Dream Experienceship Announced    October 5, 2011

Samuel Adams announced the first ever recipients of its Samuel Adams Brewing the American Dream Experienceship, a new mentoring opportunity offered as part of the Samuel Adams Brewing the American Dream philanthropy program. More>>

The Hop & Vine Article
The Hop & Vine Goes International   July 5, 2011

At The Hop & Vine in Portland, Ore., pairing liquor with beer makes the beer bar’s new promotion — the Kopstootje Happy Hour — unique. More>>

News
Heineken to Host The Spot in New York this Summer   June 16, 2011

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.More>>



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