At The Hop & Vine in Portland, Ore., pairing liquor with beer makes the beer bar’s new promotion — the Kopstootje Happy Hour — unique. More>>

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.More>>

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. More>>

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>

Jason Stone from MarkeTeam shows that a variety of beer-promotion ideas, such as customer education and staff-motivation techniques, can drive guest traffic, frequency and spending.More>>

Josh Loeb and Zoe Nathan, owners of Santa Monica's Rustic Canyon Wine Bar & Seasonal Kitchen, have their hands full. Each spring, their customers eagerly await Rustic’s Spring Beer Bash Dinner. More>>

Heineken announced the launch of the eagerly-awaited second film from its global Open Your World campaign called “The Date”.More>>

What can be done with beer that hasn't been done already? The artful skill of beer mixing requires balancing the attributes of one brew with the characteristics of another.More>>

Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold to super cold.More>>

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom Restaurant and Brewery and Caesars Entertainment winners.More>>