Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals.More>>

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can differentiate your establishment from the competition. More>>

A brewery tour and beer school at Cleveland's renowned Great Lakes Brewery Company proves to be a learning experience and an unforgettable one as well.More>>

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers Fest, welcoming more than 25 home brewers to the outdoor festival.More>>

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. More>>

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25 through May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies.More>>

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. More>>

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance to win legendary Heineken festival and event experiences offered worldwide.More>>

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.”More>>

Dos Equis, a premium Mexican beer, is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable Cinco de Mayo celebration experiences.More>>