Beer Promos

Advice on how to gain from beer promotional programs.


Bar Crowed Article
10 Promos That Drive Repeat Business   May 28, 2013

Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals.More>>

Julia Herz Article
5 Tips for Brewing a Successful Beer Program   November 21, 2012

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can differentiate your establishment from the competition. More>>

Menu Article
Great Lakes Brews Beer School   June 20, 2012

A brewery tour and beer school at Cleveland's renowned Great Lakes Brewery Company proves to be a learning experience and an unforgettable one as well.More>>

Festival Article
Crafting the Perfect Summer Beer Festival   May 23, 2012

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers Fest, welcoming more than 25 home brewers to the outdoor festival.More>>

Side Bar Article
10 Promotional Blunders to Avoid   May 17, 2012

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. More>>

News
Dos Equis Hosts Cinco De Mayo Feast of the Brave   April 26, 2012

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25 through May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies.More>>

News
Samuel Adams’ Brewing the American Dream Expands Nationally   April 24, 2012

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. More>>

News
Heineken Salutes Globetrotting Consumers With "Summer Voyage"   April 3, 2012

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance to win legendary Heineken festival and event experiences offered worldwide.More>>

News
Newcastle Brown Ale Announces New Advertising Campaign   April 3, 2012

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.”More>>

Dos Equis News
Dos Equis Celebrates 150 Years of Celebrating Cinco   March 27, 2012

Dos Equis, a premium Mexican beer, is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable Cinco de Mayo celebration experiences.More>>



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