Advice on how to gain from beer promotional programs.
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5 Tips for Brewing a Successful Beer Program November 21, 2012
A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can differentiate your establishment from the competition.
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Great Lakes Brews Beer School June 20, 2012
A brewery tour and beer school at Cleveland's renowned Great Lakes Brewery Company proves to be a learning experience and an unforgettable one as well.More>>
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Crafting the Perfect Summer Beer Festival May 23, 2012
Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers Fest, welcoming more than 25 home brewers to the outdoor festival.More>>
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10 Promotional Blunders to Avoid May 17, 2012
Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. More>>
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Dos Equis Hosts Cinco De Mayo Feast of the Brave April 26, 2012
Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25 through May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies.More>>
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Samuel Adams’ Brewing the American Dream Expands Nationally April 24, 2012
The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. More>>
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Heineken Salutes Globetrotting Consumers With "Summer Voyage" April 3, 2012
Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance to win legendary Heineken festival and event experiences offered worldwide.More>>
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Newcastle Brown Ale Announces New Advertising Campaign April 3, 2012
Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.”More>>
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Dos Equis Celebrates 150 Years of Celebrating Cinco March 27, 2012
Dos Equis, a premium Mexican beer, is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable Cinco de Mayo celebration experiences.More>>
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First Recipients of Samuel Adams Brewing the American Dream Experienceship Announced October 5, 2011
Samuel Adams announced the first ever recipients of its Samuel Adams Brewing the American Dream Experienceship, a new mentoring opportunity offered as part of the Samuel Adams Brewing the American Dream philanthropy program.
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