For bar owners, prepping for the NCAA March Madness tournament takes ingenuity and time commitment, according to Helen Wood of Tavern Hospitality Group.More>>

Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four. More>>

March Madness is a lucrative event for restaurants and bars, according to the National Restaurant Association survey. Are you ready to tap into the insanity and ramp up business at your bar? More>>

The Tavern Hospitality Group, with six locations in the Denver area, is gearing up for its first March Madness college basketball tournament by pulling out all the stops.More>>

When LeBron James took "his talents to South Beach,” bar owners feared people would flee on game night, but Cleveland's Backstage Bar didn’t stop its successful Cavs promotions.More>>

RA Sushi in Baltimore offers Maki Madness, a sushi-eating contest themed around the NCAA March Madness basketball tournament. The prize? Free sushi for a year.More>>

Giving new meaning and depth to the term “kickoff,” the group at Lagasse’s Stadium held a book signing with LA Lakers' Derek Fisher in honor of the sports bar’s grand opening on Sept. 25.More>>