Taking advantage of sporting events is important to running a successful bar business. Here are five tips on how to master a sports promotion.More>>

Shula’s No Name Lounge in Miami partnered with TAI Entertainment, in order to make the “Monday Night Live” 2010 football season promotion one of the biggest in the region.More>>

If you haven’t started planning your Super Bowl event yet, take a look at these promotions and add some fun to your Super Bowl party. More>>

The Super Bowl is one of the "mother of all" sports events, and should be one of the biggest nights at your bar. Here's what you should be doing now for a successful Super Bowl party on Feb. 6.More>>

During the second half of football season, begin a tease ad campaign promising more fun on Monday nights after the football season is over. One option: boxing night.More>>

If you’re still searching for that football fanatic crowd on Saturday, Sundays and Mondays, read on for some examples of football promos that are seeing success at the bar.More>>

What do you do on Monday nights? Well, the answer from September to December is obvious, Monday Night Football. But everyone is doing Monday Night Football in your market and you need a promotion to set you apart. More>>

Football is the most popular sport with the longest season, so what are you doing to get guests to come by your locations, hang out for the game and sip some brews or cocktails? More>>

From beer specials to stadium food recipes, here are some great ideas from operators and suppliers to drive business at your bar this Super Bowl Sunday — or during any sporting event!More>>

On Sunday, February 7th during the Super Bowl, every Hooters restaurant in the country will give away a Sharp Electronics 40" LCD High Definition TV to one lucky customer that night.More>>