From Facebook to QR codes to personalized messaging, next level social media can drive drink sales on-premise. More>>

October is Breast Cancer Awareness Month and Korbel Champagne Cellars uses its Toast Life Foundation to help fund breast cancer education and enhance screening access.More>>

Jameson is offering on-premise sampling events that invite patrons to enjoy Jameson Irish Whiskey while engaging in Jameson’s ‘Truth or Folklore’ game on Apple iPads.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Drago Centro in downtown Los Angeles put the summer menu into the hands of its patrons with a “People’s Cocktail Contest,” held on Twitter.More>>

NCB First Round delivers several of the 50 Money-Making Ideas presented at the recent Nightclub & Bar Convention and Trade Show. Here are tips for Increasing Sales Without Raising Prices.More>>

The Roosevelt has stepped up its social media presence through Facebook, Twitter and the hotel’s blog, and opened the lines of communication between the hotel/lounge and its patrons.More>>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

Room at Twelve Centennial Park's Steven Kowalczuk hosted the ultimate challenge in November: The Mixology Showdown, a competition sponsored by Grand Marnier.More>>