One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.More>>

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called “creating fans.”More>>

Maria Miranda of Miranda Creative gives five tips every owner and operator should implement as they enter the growing technological world.More>>

Clubdango was born out of the idea to create the world’s largest directory of socially active nightclubs, dayclubs, bars and lounges, updating thousands of venues, events and photos daily.More>>

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>

In partnership with BeMyDD, a designated-driver and personal-driving service, Korbel is giving consumers a chance to win a personal chauffer for the night of New Year’s Eve.More>>

Malibu and its digital creative agency Isobar are extending that summer feeling all year round with a new Facebook game application, Beach Club. More>>

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

By hiring a public relations firm, you will be able to focus your time and energy on creating a well-oiled, profitable machine while your publicist can get your message to the right audience. More>>