This May, beer, wine and spirits retailers encourage everyone to celebrate Tavern Month by supporting America's local bars and taverns.More>>

To help you get a serious jump on this crucial work, we’ve assembled our 2012 Promotion Planning Guide, including a calendar of events and holidays around which you can build sales-sparking promos and some expert how-to advice. More>>

Here's a list of creative days to build a promotion around your bar or nightclub.More>>

By checking out the Promotion Calendar on nightclub.com, you won’t miss out on planning festive events for the more fun and obscure holidays throughout the year!More>>

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Here's a list of creative days in December to build a promotion around for your bar or nightclub.More>>

In celebration of National Sandwich Day on Nov. 3, Flor de Caña rum is embracing this movement by creating some of the most unique concoctions imaginable: Sandwich Cocktails.More>>

From National Liqueur Day to Celebrate Your Unique Talent Day, there are plenty of creative ways to draw in crowds in October and November.More>>

Here's a list of creative days in October to build a promotion around for your bar or nightclub.More>>

With just over a month left to prepare for Halloween, you need to be thinking of ways to attract those devilish characters to your bar. First order of business: plan a stellar promotion!More>>