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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Crowd Scene Article
Three Steps to Promotion Success   January 26, 2011

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

Champagne toast Article
Coupling Up   January 19, 2011

Anything that you can do to attract singles to your club or bar, you should be doing including booking singles groups, posting info about your club in singles chat rooms and advertising on websites for single people in your area.More>>

News
Korbel Looks For Romance in the USA   January 6, 2011

With Valentine's Day approaching, Korbel California Champagne is looking for the most romantic city in America. More>>

News
Hotel California with On-Premise Promotion with On the Border   November 24, 2010

Ultra-premium and award-winning Hotel California Tequila is partnering with Brinker’s On the Border Mexican Restaurant with a multi-unit promotion that will run in November through January in the San Diego area.More>>

Crowded Club Article
Cater to the Crowds   November 24, 2010

How can you attract a new crowd? Why not try specialty nights? This one can be tricky, but if you pull it off, it can be enormously profitable. More>>

Lightbulb Article
Creating an Effective Brainstorm Session   November 24, 2010

In fact, both expertise and creativity – combined with a good mix of information – is what builds the perfect breeding ground for a successful promotion. But how do you set the stage for effective brainstorming? More>>

helping hands Article
Raising Funds for Charity Can Drive Traffic   November 17, 2010

Charities are always looking for ways to raise money, and you can benefit at the same time. Here's what you need to know to make it work for the community and your bar.More>>

Crowded bar Article
Successful Tastings Take Planning   November 17, 2010

Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.More>>

New Year's Eve Article
Ideas from 2010 to Ring in 2011   November 17, 2010

There's only six weeks left till New Year's Eve. What do you have planned? We’ve compiled some of our favorite events from NYE 2010 that may spark your creativity — and your sales.More>>



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