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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


News
Bacardi Announces Launch of New "Together" Campaign   May 24, 2011

Bacardi announces the official launch of the "Bacardi Together" campaign. More>>

Alissa Ponchione
Tom Leykis’ Top 10 Tips to Being the Best Bar or Club   May 11, 2011

At the 2011 Nightclub & Bar Convention and Trade Show, Tom Leykis, host of "The Tasting Room" offered 10 helpful hints for running a successful bar or nightclub.More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Spin Article
Paddling It Out   March 7, 2011

Susan Sarandon, co-owners Franck Raharinosy, Andrew Gordon and Jonathan Bricklin opened SPiN in Manhattan two years ago. More>>

Rhumbar Article
A New Kind of “Guest Traffic”   February 8, 2011

Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>

Ray V. Ford
Six-Months of Profitable Promos   February 2, 2011

A series of strategically planned promos over six months can help a bar or club reach its growth goals. Here's how. More>>

Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Crowd Scene Article
Three Steps to Promotion Success   January 26, 2011

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

Champagne toast Article
Coupling Up   January 19, 2011

Anything that you can do to attract singles to your club or bar, you should be doing including booking singles groups, posting info about your club in singles chat rooms and advertising on websites for single people in your area.More>>

News
Korbel Looks For Romance in the USA   January 6, 2011

With Valentine's Day approaching, Korbel California Champagne is looking for the most romantic city in America. More>>



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