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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


red carpet Article
The VIP Treatment   July 13, 2011

Offering VIP or loyalty cards to your target customers is a great way to reward them, make them feel special, create advanced sales and generate a mailing list.More>>

Cuba Libre Article
The Daiquiri Also Rises   June 22, 2011

Cuba Libre Restaurant and Rum Bar celebrates Ernest Hemingway's birthday with a month-long daiquiri-a-day promotion. More>>

Crowd Scene Article
Generating Loyalty in Your Customers   June 8, 2011

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>

News
Bacardi Announces Launch of New "Together" Campaign   May 24, 2011

Bacardi announces the official launch of the "Bacardi Together" campaign. More>>

Alissa Ponchione
Tom Leykis’ Top 10 Tips to Being the Best Bar or Club   May 11, 2011

At the 2011 Nightclub & Bar Convention and Trade Show, Tom Leykis, host of "The Tasting Room" offered 10 helpful hints for running a successful bar or nightclub.More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Spin Article
Paddling It Out   March 7, 2011

Susan Sarandon, co-owners Franck Raharinosy, Andrew Gordon and Jonathan Bricklin opened SPiN in Manhattan two years ago. More>>

Rhumbar Article
A New Kind of “Guest Traffic”   February 8, 2011

Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>

Ray V. Ford
Six-Months of Profitable Promos   February 2, 2011

A series of strategically planned promos over six months can help a bar or club reach its growth goals. Here's how. More>>

Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>



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