From the corner tap to independent restaurants to national chain locations, anyone with a bar tends to be inundated with event or promotion sponsorship requests from spirits, beer and wine brands. More>>

Brand promotions in bars and nightclubs are nothing new. For the brand, promotions are important to reach a specific audience as well as expose consumers to the product. More>>

After-work parties are the best and easiest way to add an entirely new day part to your week. But how exactly do you accomplish this? Find out some tips here.More>>

When it comes to promotions, it’s all about ideas. And not just any off-the-wall notion, it’s the well-thought-out idea that leads to success. So, let’s start at the beginning. More>>

If you’re still searching for that football fanatic crowd on Saturday, Sundays and Mondays, read on for some examples of football promos that are seeing success at the bar.More>>

With just over a month left to prepare for Halloween, you need to be thinking of ways to attract those devilish characters to your bar. First order of business: plan a stellar promotion!More>>

Here are five areas that must be properly addressed when planning a promotion. Be cognizant of these factors and more than half the battle is won for you to reach your bottom line of promotional success. More>>

Well, it’s September, so we hope you already have your plans in place for your Halloween bash, but did you know there are plenty of other days you and your guests can celebrate before Oct. 31?More>>