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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


Jeff Grindrod Article
5 Tips for a Stellar Drink Promotion   April 10, 2012

A profitable beverage program is only as good as the drinks on the menu and the promotions surrounding the libations. Jeff Grindrod of Brand Action Team gives his five tips on how to create a beverage program that mean higher profits for your establishment.More>>

Maria Miranda Article
5 Tips for Digital Supremacy   March 28, 2012

Maria Miranda of Miranda Creative gives five tips every owner and operator should implement as they enter the growing technological world.More>>

Mouth Article
Speak Your Mouth: 5 Tips for Word-of-Mouth Marketing   March 14, 2012

Ted Wright is an expert on the unlimited benefits of word-of-mouth marketing. Wright discusses five tips on how to capitalize on word-of-mouth marketing efforts that will build your brand while simultaneously identifying potential influential customers.More>>

Baseball Article
5 Tips for a Home Run Baseball Promotion   February 29, 2012

Dirk Smith, president of Sports Destination Network, formerly the travel director of the San Francisco Giants, knows a few things about what makes a successful baseball promotion. Here are a few of his sure-fire tips:More>>

Cardinals Article
Take Me Out to the Ballgame   February 29, 2012

Baseball season is right around the corner, and bars such as The Post Sports Bar & Grill in St. Louis are creating fantasy drafts, shot giveaways and daily specials to attract patrons.More>>

Shamrock Article
Do This Now: 5 Tips to St. Patty’s Day Green   February 1, 2012

After a sluggish January, bar and club owners have an onslaught of big events that follow, with St. Patrick's Day being the most pressing. While patrons want to toast the holiday with green beer and shots, it’s important for owners to see green as well.More>>

Champagne romantic Article
Setting the Mood for Valentine’s Day   January 18, 2012

Valentine's Day is a holiday that draws people to your establishment. The promotions experts at Patrick Henry Creative Promotions offer helpful tips and advice for hosting a Valentine’s Day promotion that will have guests engaged in your business for years to come.More>>

Beating the lull Article
Beating the January Lull   December 14, 2011

Once the the new year starts, so does the dreaded January lull. In fact, operations at bars and clubs often come to a grinding halt after building momentum for the past few months. But January is the perfect transitional time for owners to gear up for the year ahead.More>>

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Five Tips for a Sparkling New Year’s Eve Party   November 30, 2011

It’s not easy to plan a New Year’s Eve party that reaches the masses, but, as an owner, it’s your obligation to create an unforgettable night for guests. With a smart and organized game plan, plus these additional helpful hints, your venue will be the No. 1 spot to ring in the New Year.More>>

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Winning Wine Dinners   October 31, 2011

Two wine dinners — one at Ruth's Chris Steak House featuring Antinori wines and other showcasing Rodney Strong wines at La Tavola — highlight the bottom-line benefits of hosting such events. More>>



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