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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


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Winning Wine Dinners   October 31, 2011

Two wine dinners — one at Ruth's Chris Steak House featuring Antinori wines and other showcasing Rodney Strong wines at La Tavola — highlight the bottom-line benefits of hosting such events. More>>

Halloween Article
Halloween Promotions Dos and Don'ts   October 19, 2011

For any owner, Halloween can be tenuous. Guests want to go out and be seen in their costumes, so provide a haven for them but not before considering some dos and don’ts when it comes to throwing a fun, albeit safe, Halloween bash.More>>

Charity ribbons Article
5 Tips on Throwing a Charity Promotion   October 5, 2011

Charity season is here! With the right sponsors, timely planning and unique ideas, you can plan a promotion that will be successful. Check out these helpful tips to get you started. More>>

Calendar Article
2012 Promotion Planning Guide    September 12, 2011

To help you get a serious jump on this crucial work, we’ve assembled our 2012 Promotion Planning Guide, including a calendar of events and holidays around which you can build sales-sparking promos and some expert how-to advice. More>>

Donna Hood Crecca Article
Keep This Issue!    September 12, 2011

If you want more traffic and sales in 2012, then keep this issue of Nightclub & Bar handy all year long. More>>

Football player Article
5 Strategies to Run a Successful Sports Promo   August 29, 2011

Taking advantage of sporting events is important to running a successful bar business. Here are five tips on how to master a sports promotion.More>>

FLUXX Article
How to Hire Go-Go Dancers   August 17, 2011

Go-go dancing is an exciting form of entertainment, and the mere presence of dancers helps create an energetic, vibrant and, most importantly, profitable group dynamic for your business.More>>

Jon Taffer
Taffer's Tips: All the Single Ladies   August 10, 2011

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women early on a weekend night. More>>

Vegas VIP Article
Living the High Life with Vegas VIP   August 3, 2011

Vegas VIP works with restaurants, bars and clubs such as Gordon Biersch, XS and Tryst, planning revenue-boosting group events throughout Las Vegas. More>>

Crowded Bar Article
Don’t be a One-hit Wonder   August 3, 2011

When developing beverage promotions, make sure you use the right strategic tactics to avoid being a flash in the pan.More>>



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