They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Susan Sarandon, co-owners Franck Raharinosy, Andrew Gordon and Jonathan Bricklin opened SPiN in Manhattan two years ago. More>>

Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>

A series of strategically planned promos over six months can help a bar or club reach its growth goals. Here's how. More>>

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

Anything that you can do to attract singles to your club or bar, you should be doing including booking singles groups, posting info about your club in singles chat rooms and advertising on websites for single people in your area.More>>

With Valentine's Day approaching, Korbel California Champagne is looking for the most romantic city in America. More>>

Ultra-premium and award-winning Hotel California Tequila is partnering with Brinker’s On the Border Mexican Restaurant with a multi-unit promotion that will run in November through January in the San Diego area.More>>

How can you attract a new crowd? Why not try specialty nights? This one can be tricky, but if you pull it off, it can be enormously profitable. More>>