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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


Cocktail Article
5 Tips for Seeking Out Hot Beverage Trends   December 5, 2012

As the year starts to come to an end, owners should be turning stale drink menus into something exciting. One way to do that is to evaluate past drink promotions, says David Pennachetti of Wine Guru Services LLC.More>>

Julia Herz Article
5 Tips for Brewing a Successful Beer Program   November 21, 2012

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can differentiate your establishment from the competition. More>>

In The Raw Article
5 Tips to Make Thanksgiving Count   November 7, 2012

Thanksgiving is not just one day but encompasses almost a whole week. Dafna Aaronson, business development and marketing for In The Raw in Chicago, talks about planning a holiday promotion that keeps guests coming back before, during and after the holidays. More>>

Apple-tini Article
5 Tips for Out-of-the-Box Promos   October 24, 2012

Promotions, above all else, are meant to be fun. Loren Dunsworth, owner of Lola’s in West Hollywood, California, knows this, which is why she focuses on the out-of-the-ordinary to create revenue-generating promotions.More>>

Mark Vidano Article
5 Tips For Festive Halloween Fun   October 10, 2012

Mark Vidano of MarkeTeam Inc., knows that hosting a holiday event is daunting. Here are his tips to hone those holiday promo-giving skills. More>>

Darnell Holloway Article
5 Social-Media Musts for a Winning Reputation   September 26, 2012

As a bar and nightclub owner, there is nothing more daunting than the social-media space. But it’s not about juggling the sites as much as it is about maintaining your online reputation. More>>

Steven Stovall Article
5 Tips to Enticing Millennials   August 29, 2012

Millennials are an enigmatic demographic to engage, but once you do, they'll be loyal customers for a long time to come.More>>

Stingaree Article
Art Matters at Stingaree   August 15, 2012

Hosting a fashion show and featuring local artists, is helping Stingaree nightclub in San Diego differentiate itself from its competitors.More>>

Gerry O'Brion Article
5 Tips for Big Brand Marketing   August 15, 2012

Being a independently operated establishment means marketing dollars are limited. However, marketing expert Gerry O'Brion says there are ways to market big while being small, ultimately maximizing your return on investment. More>>

Ladies' Night Article
It's Ladies' Night   July 18, 2012

It's a woman's world, and Glenview House in Chicago is capitalizing on this with its ladies' night promotion.More>>



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