Go-go dancing is an exciting form of entertainment, and the mere presence of dancers helps create an energetic, vibrant and, most importantly, profitable group dynamic for your business.More>>

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women early on a weekend night. More>>

Vegas VIP works with restaurants, bars and clubs such as Gordon Biersch, XS and Tryst, planning revenue-boosting group events throughout Las Vegas. More>>

When developing beverage promotions, make sure you use the right strategic tactics to avoid being a flash in the pan.More>>

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

Offering VIP or loyalty cards to your target customers is a great way to reward them, make them feel special, create advanced sales and generate a mailing list.More>>

Cuba Libre Restaurant and Rum Bar celebrates Ernest Hemingway's birthday with a month-long daiquiri-a-day promotion. More>>

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>

Bacardi announces the official launch of the "Bacardi Together" campaign. More>>

At the 2011 Nightclub & Bar Convention and Trade Show, Tom Leykis, host of "The Tasting Room" offered 10 helpful hints for running a successful bar or nightclub.More>>