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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


In The Raw Article
5 Tips to Make Thanksgiving Count   November 7, 2012

Thanksgiving is not just one day but encompasses almost a whole week. Dafna Aaronson, business development and marketing for In The Raw in Chicago, talks about planning a holiday promotion that keeps guests coming back before, during and after the holidays. More>>

Apple-tini Article
5 Tips for Out-of-the-Box Promos   October 24, 2012

Promotions, above all else, are meant to be fun. Loren Dunsworth, owner of Lola’s in West Hollywood, California, knows this, which is why she focuses on the out-of-the-ordinary to create revenue-generating promotions.More>>

Mark Vidano Article
5 Tips For Festive Halloween Fun   October 10, 2012

Mark Vidano of MarkeTeam Inc., knows that hosting a holiday event is daunting. Here are his tips to hone those holiday promo-giving skills. More>>

Darnell Holloway Article
5 Social-Media Musts for a Winning Reputation   September 26, 2012

As a bar and nightclub owner, there is nothing more daunting than the social-media space. But it’s not about juggling the sites as much as it is about maintaining your online reputation. More>>

Steven Stovall Article
5 Tips to Enticing Millennials   August 29, 2012

Millennials are an enigmatic demographic to engage, but once you do, they'll be loyal customers for a long time to come.More>>

Stingaree Article
Art Matters at Stingaree   August 15, 2012

Hosting a fashion show and featuring local artists, is helping Stingaree nightclub in San Diego differentiate itself from its competitors.More>>

Gerry O'Brion Article
5 Tips for Big Brand Marketing   August 15, 2012

Being a independently operated establishment means marketing dollars are limited. However, marketing expert Gerry O'Brion says there are ways to market big while being small, ultimately maximizing your return on investment. More>>

Ladies' Night Article
It's Ladies' Night   July 18, 2012

It's a woman's world, and Glenview House in Chicago is capitalizing on this with its ladies' night promotion.More>>

Sidebar Article
5 Tips for Achieving Holiday Cheer   July 6, 2012

A complacent staff and a tired promotion can make a profitable holiday promotion a bust. To prevent your bar from hitting a slump when it comes to promos, here are some indispensable hints to help avoid a sluggish holiday.More>>

Social Media Article
5 Tips for a Successful Social-Media Strategy   June 20, 2012

There's no way to hide from the ubiquity of social networking. Before getting involved in social-media sites, implement a strategy that will make things less daunting and more efficient.More>>



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