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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


Stingaree Article
Art Matters at Stingaree   August 15, 2012

Hosting a fashion show and featuring local artists, is helping Stingaree nightclub in San Diego differentiate itself from its competitors.More>>

Gerry O'Brion Article
5 Tips for Big Brand Marketing   August 15, 2012

Being a independently operated establishment means marketing dollars are limited. However, marketing expert Gerry O'Brion says there are ways to market big while being small, ultimately maximizing your return on investment. More>>

Ladies' Night Article
It's Ladies' Night   July 18, 2012

It's a woman's world, and Glenview House in Chicago is capitalizing on this with its ladies' night promotion.More>>

Sidebar Article
5 Tips for Achieving Holiday Cheer   July 6, 2012

A complacent staff and a tired promotion can make a profitable holiday promotion a bust. To prevent your bar from hitting a slump when it comes to promos, here are some indispensable hints to help avoid a sluggish holiday.More>>

Social Media Article
5 Tips for a Successful Social-Media Strategy   June 20, 2012

There's no way to hide from the ubiquity of social networking. Before getting involved in social-media sites, implement a strategy that will make things less daunting and more efficient.More>>

Commandments Article
5 Bar and Nightclub Commandments to Follow   June 6, 2012

From Facebook and Twitter to a well-trained staff and informed owners, here’s what all bar and nightclubs should be doing to keep businesses in the black.More>>

TAO Article
5 Tips for Scorching Summer Celebrations   May 23, 2012

During the summer months, updating your promotions and menus helps keep things fresh. Remember, as the sun heats up and the days get longer, the party never needs to stop.More>>

Weekend Article
5 Tips for a Memorable Long Weekend Promotion   May 9, 2012

As the summer kicks off, so does the season of long holiday weekends. Use these to your advantage and capitalize on what this holiday can bring, including profits, by following these helpful hints:More>>

Boris Bugarski
How to Drive Internet Traffic to Your Venue   April 26, 2012

Online marketing is based on objectives, strategies and tactics. Knowing these tactics and how things are put together are instrumental for your venue’s online marketing success.More>>

Jeffrey Article
5 Tips for Shaking Up Your PR Strategy   April 25, 2012

A great promotion idea is only as good as the marketing and PR behind it. Jeffrey Yarbrough of bigInk PR says creating a solid relationship with your media outlets is a lot like mixing together the perfect cocktail. More>>



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