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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


April Icon Article
Promotion Planning Guide Update - April   March 12, 2013

As we being the long slide from the dark and dreary months of winter into the bright and colorful days of spring, it’s a great time to take a look at your promotional calendar and make sure you’re capitalizing on every aspect this season has to offer.More>>

March Article
Promotion Planning Guide Update - March   February 19, 2013

With March comes March Madness, the highly publicized NCAA Tournament, and the exceedingly anticipated holiday St. Patrick’s Day. Is your promotions planning well under way?More>>

March Madness Article
Going Mad for March Madness   February 5, 2013

For bar owners, prepping for the NCAA March Madness tournament takes ingenuity and time commitment, according to Helen Wood of Tavern Hospitality Group.More>>

Wrong or Right! Article
Avoid the Pitfalls of Promo Blunders    January 29, 2013

Owners and operators fall victim to promotion blunders all the time, but organizing a promo calendar and focusing on high-value guests can turn those mistakes into profits.More>>

2013 Article
10 Trends to Watch for Your Promotions & Marketing Mix    January 22, 2013

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...More>>

February
Promotion Planning Guide Update - February   January 15, 2013

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

Winter Blues Article
Beating The Mid-Winter Blahs — It's Mind Over Matter   January 15, 2013

It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>

Pie Chart Article
Marketing Matters: Attracting The Right Demographics   January 15, 2013

Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>

Calendar Article
2013 Promotional Calendar Guide    January 8, 2013

Planning a promotion is time-consuming, but the return on your investment is a crowded bar and ringing register. To help you get a serious jump on this crucial work, we’ve assembled our 2013 Promotion Planning Guide, including a calendar of events and holidays around which you can build...More>>

January 1 Article
6 Bar and Nightclub Resolutions for 2013   December 19, 2012

As the calendar turns to January 1, bar and nightclub owners need to focus on their resolutions for the year ahead. And some of our favorite experts from the past year tell us what to resolve to do during 2013. More>>



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