After a sluggish January, bar and club owners have an onslaught of big events that follow, with St. Patrick's Day being the most pressing. While patrons want to toast the holiday with green beer and shots, it’s important for owners to see green as well.More>>

Valentine's Day is a holiday that draws people to your establishment. The promotions experts at Patrick Henry Creative Promotions offer helpful tips and advice for hosting a Valentine’s Day promotion that will have guests engaged in your business for years to come.More>>

Once the the new year starts, so does the dreaded January lull. In fact, operations at bars and clubs often come to a grinding halt after building momentum for the past few months. But January is the perfect transitional time for owners to gear up for the year ahead.More>>

It’s not easy to plan a New Year’s Eve party that reaches the masses, but, as an owner, it’s your obligation to create an unforgettable night for guests. With a smart and organized game plan, plus these additional helpful hints, your venue will be the No. 1 spot to ring in the New Year.More>>

Two wine dinners — one at Ruth's Chris Steak House featuring Antinori wines and other showcasing Rodney Strong wines at La Tavola — highlight the bottom-line benefits of hosting such events. More>>

For any owner, Halloween can be tenuous. Guests want to go out and be seen in their costumes, so provide a haven for them but not before considering some dos and don’ts when it comes to throwing a fun, albeit safe, Halloween bash.More>>

Charity season is here! With the right sponsors, timely planning and unique ideas, you can plan a promotion that will be successful. Check out these helpful tips to get you started. More>>

To help you get a serious jump on this crucial work, we’ve assembled our 2012 Promotion Planning Guide, including a calendar of events and holidays around which you can build sales-sparking promos and some expert how-to advice. More>>

If you want more traffic and sales in 2012, then keep this issue of Nightclub & Bar handy all year long. More>>

Taking advantage of sporting events is important to running a successful bar business. Here are five tips on how to master a sports promotion.More>>