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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


Tavern Downtown Article
Steps To Build A Promotion Plan   September 3, 2013

A good idea can only be transformed into a promotion if a bar or nightclub owner has the proper infrastructure, well-defined goals, a solid budget and timeline, a savvy marketing strategy and a team ready to execute. More>>

September Promotional Planning Guide Article
Promotional Planning Guide Update - September   August 13, 2013

As summer begins to unwind and Labor Day approaches its time to reevaluate your marketing and promotion plan. In cities like Boston, Chicago and NY a flood of reveling college kids will soon be looking for new and exciting places to unwind from their studies.More>>

August Promo Calendar Article
Promotional Planning Guide Update - August   July 16, 2013

August plays host to some of the hottest days of the year in North America; people are out and about enjoying the weather so you have to be prepared to get the sun kissed partiers into your nightclub or bar.More>>

Promo Calendar July Article
Promotion Planning Guide Update - July    June 11, 2013

On average, July is the warmest month in most of North America. And as a bar or nightclub owner you need to make sure that you are take advantage of very opportunity to get those sunbathed revelers out of the sultry hot weather and into your venue for a cool refreshing beverage. More>>

Bar Crowed Article
10 Promos That Drive Repeat Business   May 28, 2013

Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals.More>>

June Article
Promotion Planning Guide Update – June   May 14, 2013

With the official start to summer just around the corner, it’s time to make sure that you can continue the excitement and energy gained long after the holiday weekend and into the summer months.More>>

Bottom Line Percent Article
Achieving Bottom-Line Goals With Promotions    May 7, 2013

There are no guarantees that a promotion will be profitable, but implanting a few strategies can help an owner achieve their bottom-line goals.More>>

Lipman News
Lipman Brands Announces International Brand Portfolio & Experienced Management Team   April 26, 2013

National brand supplier Lipman Brands announced several recent strategic moves related to portfolio growth and increased distribution of its diverse portfolio of wines, spirits, beers and mixersMore>>

May Article
Promotion Planning Guide Update - May   April 9, 2013

As the days get longer and the weather warmer, when spring begins to slide into summer there is no better time to look at your promotional planning guide.More>>

Megaphone Article
5 Successful World-of-Mouth Marketing Strategies   April 9, 2013

Guests are the best source of marketing and bar and nightclub owners who don’t have a proactive word-of-mouth marketing strategy in place are missing out on revenues.More>>



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