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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


December Promo Calendar Article
Promotional Planning Guide Update - December   November 12, 2013

While it is impossible to forget about the big events in December, we have a list of holidays for you to build profitable promotions around, maximizing your bar's revenue.More>>

Royal Marketing Article
Know Your Niche Market    November 5, 2013

Niche marketing helps identify and target the the right demographic and it's extremely important to any venue looking to attract an influx of clients, who are interested in what you're presenting.More>>

Shane Brennan Article
Patience Is A Virtue When Planning Promos   October 21, 2013

Even promotion blunders can turn into a success as long as an owner has a good concept, savvy business partners and is willing to give the promotion room to grow. More>>

Promotions Planning Article
Promotional Planning Guide Update – November    October 15, 2013

While we understand that you are in the frenzy of planning your Halloween parties and promotions make sure that you are looking ahead to all the opportunities that November holds as well…including Thanksgiving Eve! More>>

Public Relations Article
6 Tips For A Strong PR Strategy   October 7, 2013

Having a successful PR strategy can take an event from a one-time party to an unforgettable event people are talking about for months, according to J Public Relations' Jamie Lynn Sigler.More>>

Recuring Ladies Night Flyer Article
Recurring Promotions Are Key to Generating Stable Profits   September 17, 2013

Creating successful, long-lasting events requires a savvy marketing system, fresh ideas and branding that fits the target market.More>>

Promotion Planning October Article
Promotional Planning Guide Update - October    September 10, 2013

October hosts a slew of holidays that every owner or operator should be taking advantage of; including one monster holiday, Halloween.More>>

Tavern Downtown Article
Steps To Build A Promotion Plan   September 3, 2013

A good idea can only be transformed into a promotion if a bar or nightclub owner has the proper infrastructure, well-defined goals, a solid budget and timeline, a savvy marketing strategy and a team ready to execute. More>>

September Promotional Planning Guide Article
Promotional Planning Guide Update - September   August 13, 2013

As summer begins to unwind and Labor Day approaches its time to reevaluate your marketing and promotion plan. In cities like Boston, Chicago and NY a flood of reveling college kids will soon be looking for new and exciting places to unwind from their studies.More>>

August Promo Calendar Article
Promotional Planning Guide Update - August   July 16, 2013

August plays host to some of the hottest days of the year in North America; people are out and about enjoying the weather so you have to be prepared to get the sun kissed partiers into your nightclub or bar.More>>



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