Promotions, above all else, are meant to be fun. Loren Dunsworth, owner of Lola’s in West Hollywood, California, knows this, which is why she focuses on the out-of-the-ordinary to create revenue-generating promotions.More>>

Mark Vidano of MarkeTeam Inc., knows that hosting a holiday event is daunting. Here are his tips to hone those holiday promo-giving skills. More>>

As a bar and nightclub owner, there is nothing more daunting than the social-media space. But it’s not about juggling the sites as much as it is about maintaining your online reputation. More>>

Millennials are an enigmatic demographic to engage, but once you do, they'll be loyal customers for a long time to come.More>>

Hosting a fashion show and featuring local artists, is helping Stingaree nightclub in San Diego differentiate itself from its competitors.More>>

Being a independently operated establishment means marketing dollars are limited. However, marketing expert Gerry O'Brion says there are ways to market big while being small, ultimately maximizing your return on investment. More>>

It's a woman's world, and Glenview House in Chicago is capitalizing on this with its ladies' night promotion.More>>

A complacent staff and a tired promotion can make a profitable holiday promotion a bust. To prevent your bar from hitting a slump when it comes to promos, here are some indispensable hints to help avoid a sluggish holiday.More>>

There's no way to hide from the ubiquity of social networking. Before getting involved in social-media sites, implement a strategy that will make things less daunting and more efficient.More>>

From Facebook and Twitter to a well-trained staff and informed owners, here’s what all bar and nightclubs should be doing to keep businesses in the black.More>>