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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


Rich Verrecchia Article
Tips For Obtaining Sponsorship For A Promotion    November 10, 2010

So you want to put on a promotion and you want to get supplier involvement. A promotion should be looked at from both sides, the retailer and the supplier; the business proposition needs to work on both ends. More>>

2011 Article
Knowing New Year’s Eve   November 3, 2010

New Year’s Eve. It’s one of the biggest nights of the year for bars and clubs, with patrons looking for a great experience to ring in a new year. So how do you get them in?More>>

Mark Vidano Article
Quick Tips for Successful Event Promotion   October 27, 2010

With all the demands on an operator’s time, it seems even holiday and calendar promotions that happen every year “sneak” up on us. How can you plan ahead — and who should help out?More>>

Rich Verrecchia Article
Staff Engagement = Success   October 20, 2010

Lately, does it seem your promotions fizzle out early? Ask for your staff’s input…and use it! Trust me, they will tell you what will work and what won’t. More>>

Enclave Article
A Look at the Top Halloween Hotspots   October 20, 2010

Halloween is just around the corner, and hopefully your plans for the big night are well underway. Here are some happening Halloween parties around the country to inspire your ghoulish mind.More>>

Suitcase Article
Bring Them In, Send Them Off: Suitcase Party Promotion   October 13, 2010

Want to draw in guests on a Friday night, and build loyalty within your bar or nightclub? Then why not host a Suitcase Party? More>>

Steve Ray Article
Maximizing the Value of Event Sponsorships   October 13, 2010

From the corner tap to independent restaurants to national chain locations, anyone with a bar tends to be inundated with event or promotion sponsorship requests from spirits, beer and wine brands. More>>

blank Article
Make Sampling Sell   October 11, 2010

Brand promotions in bars and nightclubs are nothing new. For the brand, promotions are important to reach a specific audience as well as expose consumers to the product. More>>

Square 1682 Philadelphia Article
Win Customers with After-work Events   October 6, 2010

After-work parties are the best and easiest way to add an entirely new day part to your week. But how exactly do you accomplish this? Find out some tips here.More>>

Annie Akin Article
No Guessing Games Allowed in Promotion Planning   October 6, 2010

When it comes to promotions, it’s all about ideas. And not just any off-the-wall notion, it’s the well-thought-out idea that leads to success. So, let’s start at the beginning. More>>



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