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Promotion Planning

On-premise bar and nightclub promotion ideas and strategies.


News
Hotel California with On-Premise Promotion with On the Border   November 24, 2010

Ultra-premium and award-winning Hotel California Tequila is partnering with Brinker’s On the Border Mexican Restaurant with a multi-unit promotion that will run in November through January in the San Diego area.More>>

Crowded Club Article
Cater to the Crowds   November 24, 2010

How can you attract a new crowd? Why not try specialty nights? This one can be tricky, but if you pull it off, it can be enormously profitable. More>>

Lightbulb Article
Creating an Effective Brainstorm Session   November 24, 2010

In fact, both expertise and creativity – combined with a good mix of information – is what builds the perfect breeding ground for a successful promotion. But how do you set the stage for effective brainstorming? More>>

helping hands Article
Raising Funds for Charity Can Drive Traffic   November 17, 2010

Charities are always looking for ways to raise money, and you can benefit at the same time. Here's what you need to know to make it work for the community and your bar.More>>

Crowded bar Article
Successful Tastings Take Planning   November 17, 2010

Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.More>>

New Year's Eve Article
Ideas from 2010 to Ring in 2011   November 17, 2010

There's only six weeks left till New Year's Eve. What do you have planned? We’ve compiled some of our favorite events from NYE 2010 that may spark your creativity — and your sales.More>>

Rich Verrecchia Article
Tips For Obtaining Sponsorship For A Promotion    November 10, 2010

So you want to put on a promotion and you want to get supplier involvement. A promotion should be looked at from both sides, the retailer and the supplier; the business proposition needs to work on both ends. More>>

2011 Article
Knowing New Year’s Eve   November 3, 2010

New Year’s Eve. It’s one of the biggest nights of the year for bars and clubs, with patrons looking for a great experience to ring in a new year. So how do you get them in?More>>

Mark Vidano Article
Quick Tips for Successful Event Promotion   October 27, 2010

With all the demands on an operator’s time, it seems even holiday and calendar promotions that happen every year “sneak” up on us. How can you plan ahead — and who should help out?More>>

Rich Verrecchia Article
Staff Engagement = Success   October 20, 2010

Lately, does it seem your promotions fizzle out early? Ask for your staff’s input…and use it! Trust me, they will tell you what will work and what won’t. More>>



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