Owners and operators fall victim to promotion blunders all the time, but organizing a promo calendar and focusing on high-value guests can turn those mistakes into profits.More>>

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...More>>

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>

Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>

Planning a promotion is time-consuming, but the return on your investment is a crowded bar and ringing register. To help you get a serious jump on this crucial work, we’ve assembled our 2013 Promotion Planning Guide, including a calendar of events and holidays around which you can build...More>>

As the calendar turns to January 1, bar and nightclub owners need to focus on their resolutions for the year ahead. And some of our favorite experts from the past year tell us what to resolve to do during 2013. More>>

As the year starts to come to an end, owners should be turning stale drink menus into something exciting. One way to do that is to evaluate past drink promotions, says David Pennachetti of Wine Guru Services LLC.More>>

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can differentiate your establishment from the competition. More>>

Thanksgiving is not just one day but encompasses almost a whole week. Dafna Aaronson, business development and marketing for In The Raw in Chicago, talks about planning a holiday promotion that keeps guests coming back before, during and after the holidays. More>>