Mixology

Expert advice and interviews on Mixology and Spirits trends.


Cuervo Margarita at Chevys Article
Real Mex Reignites Drink Programs at El Torito, Chevys   December 13, 2009

VIBE caught up with Lowell Petrie, SVP and chief marketing officer of Real Mex Restaurants, for some insights into what he’s mixing up behind the bar at El Torito and Chevys.More>>

GuestMetrics Article
Special Report: Tracking On-Premise Drink Trends   December 9, 2009

Bars outperform other on-premise segments at the close of the third quarter, according to research from GuestMetrics provided exclusively to Nightclub & Bar.More>>

Article
Study Finds Flavors Key in 2010   December 9, 2009

Forty-two percent of consumers are more likely to visit restaurants with new or unique flavors, and 36 percent are more interested in trying new flavors than they were a year ago.More>>

Best in Bar Management Article
Trend Watch 2010: What's Next?   December 9, 2009

To get a sense of what to expect in 2010, we checked in with various industry experts and asked for their top picks for new opportunities in the 12 months ahead. Read on for info.More>>

Spirits tap at Stir Martini & Raw Bar Article
Spirits on Tap at Stir   December 9, 2009

A new bar in Bellevue, Wash., Stir Martini + Raw Bar, offers a frosty take on the Martini and a tap from which spirits pour similar to beer taps.More>>

Burger and beer Article
Chefs ID Biggest Drink Trends   December 9, 2009

Local and organic beer, wine, spirits and cocktails, beer and food pairings, craft beer, gluten-free beer, specialty beer and more are among the beverage trends identified by 1,800 chefs.More>>

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Absolut Drinks Campaign Launches with Cocktail Party in NYC   December 8, 2009

On Thursday, December 3, 1200 guests were treated to an evening of ABSOLUT Exceptional Experiences as the brand unveiled its new ABSOLUT Drinks campaign.More>>

News
901 Silver Tequila Announces Winner of The Big Idea Contest   December 7, 2009

Aspiring filmmaker Malachi Rempen named EVP of Big Ideas and secures signing bonus of $25,000 after 901 Silver Tequila contest.More>>

News
Absolut & LX.TV Announces Winner of "On the Rocks: The Search for America's Top Bartender Featuring Absolut Vodka"   December 4, 2009

Absolut, the world’s most iconic vodka, announces that program partner and series producer, LX.TV, has crowned Joseph (Joe) Brooks the winner of the second annual season of “ON THE ROCKS: THE SEARCH FOR AMERICA’S TOP BARTENDER” competitionMore>>

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Ellen Von Unwerth, Kate Beckinsale and Zooey Deschanel Collaborate with Absolut Vodka   December 2, 2009

“Drinks” brings the cocktail world to life with renowned fashion photographer Ellen Von Unwerth and actresses Kate Beckinsale and Zooey Deschanel to celebrate ABSOLUT.More>>



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