Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


iphone4 Article
Developing A Mobile Marketing Strategy   November 15, 2010

The benefits of having a strong mobile marketing strategy are numerous for your concept, but most casual dining and chain restaurants aren’t taking full advantage of this new technology.More>>

News
Skyy Spirits Responds to Trend, Launches “Women & Whiskies” Community   November 10, 2010

Skyy Spirits is launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit. More>>

Richard Leach Article
Pastry Chef Richard Leach on Tiki Today   November 2, 2010

New York City's The Hurricane Club is the latest of a number of bars featuring the lost art of Tiki but has something special: Pastry chef Richard Leach is in charge of the drinks.More>>

Donna Hood Crecca Article
Upswing in On-premise Spending Habits   October 18, 2010

Consumer confidence levels, which drive on-premise spending habits, are fueled or suppressed by employment levels, so the unemployment scenario laid out by the Department of Labor did little to raise our industry’s spirits.More>>

Todd English PUB beer Article
Foreign Currency — A Look at Import Beers   October 11, 2010

When it comes to beer, imports remain a healthy addition to any operator’s bottom line. Why? Because imported beer is something customers view as an affordable, interesting treat.More>>

Hudson Riehle Article
Pent-up Demand Bodes Well for Q4 Drink Sales   September 20, 2010

The July Restaurant Performance Index may be flat, but Hudson Riehle, SVP of NRA's Research and Knowledge Group, is cautiously optimistic that sales at the bar in Q4 should outperform 2009 sales.More>>

Donna Hood Crecca
Do Drinkers Care About Calories?    September 8, 2010

FDA Menu Labeling includes Alcohol Beverages -- Will Bar Patrons Care About Calories? More>>

Prohibition menu Article
Distinctly Made   September 8, 2010

Prohibition at the W Hotel Minneapolis – The Foshay capitalized on men's love for bourbon at the Men of Distinction launch party for Maker’s 46, the first brand extension by Maker’s Mark in 50 years.More>>

Rockit Burger Rockit Bar & Grill Chicago Article
Fabulous Fan Fare   September 8, 2010

Bars go upscale — yet easy — with food to court sports fanatics on game day. Find out ways to upgrade your menu to win over the sports fans this fall.More>>



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