Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


Beer Article
Three Choices for the Third Path of Beer   August 20, 2012

There’s a great third choice instead of the three majors and craft: the retro-chic appeal of regional beers. Every area used to have their own beer — Falstaff, Rheingold, Hamms, Olympia, Pearl, Dixie, Grain Belt — and while most of them are gone, the ones that are still around can be a potent...More>>

Donna Hood Crecca Article
Millennial Matters   July 9, 2012

Restaurant operators and adult beverage marketers alike are working hard to engage Millennials consumers, and with good reason. The generation born between 1977 and 1994 is the largest since the Baby Boomers.More>>

Back Bar Article
Sales Up, Traffic Down and Beverage Alcohol Sales Skyrocketing   July 9, 2012

Restaurant operators saw continued gains in same-store sales during May, although shaky confidence could be putting a drain on customer traffic. The future outlook is positive as well. The association’s Restaurant Performance Index stood at 101.4 during May, down only 0.2% from April’s level of...More>>

News
Boston.com: New mobile app, About Last Night, will chronicle mischief and triumphs after dark (and of course, offer deals)   May 24, 2012

From Boston.com: Two brothers from New Hampshire are in New York today to introduce their new startup, About Last Night, at the TechCrunch Disrupt Conference. Darren and Derek Dodge are notable entrepreneurs both because Darren spent a year-and-a-half working in new media for the Ashton Kutcher...More>>

Crowded Bar Article
How Will the Year End?   September 19, 2011

Alcohol sales in restaurants, bars and hotels are growing, helping drive the overall rebound of the industry, according to Technomic Inc. More>>

Crowd Article
The Party Never Stops   September 8, 2011

With hangover prevention and recovery drinks entering the fray, patrons’ philosophies on drinking are evolving. Bartenders are looking to mixers, such as Mercy, iX MiXer and Hangover Joe’s Get Up & Go, as novel additions to their backbars, cocktail menus and bottom lines.More>>

Duck Hunter Article
American Women, American Whiskey   September 8, 2011

The evolution of the typical bar menu is opening the minds of female consumers, encouraging them to be adventurous. It should be no surprise that women across the country are starting to reclaim their palates, eschewing sweet vodka-fueled drinks for the bold flavors of American whiskey. More>>

blank Article
Five Cocktail Trends to Watch   July 25, 2011

The cocktail elite were in New Orleans this past week for Tales of the Cocktail; here are five trends gaining traction in the bar industry.More>>

Blended Drinks Article
A Little Respect   June 6, 2011

Royal Caribbean, Mulberry Project and Adam Seger know that with the right equipment and ingredients, blended drinks are delicious and profitable concoctions. More>>

Donna Hood Crecca
NFL Lockout, Gas Prices & More: Trouble Brewing for Bar Sales   May 17, 2011

NFL Lockout, gas prices, consumer spending habits and the CARE Act are all poised to impact bar sales this summer. Are you prepared for the storm? More>>



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