Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


Technology Article
Technology Trends Shaping The Industry   April 16, 2013

Innovation is transforming the bar and nightclub industry, and experts told Nightclub & Bar some of the trends that will become industry mainstays within the next decade.More>>

Roy Spence Article
Reports Lead The News At VIBE Conference   April 1, 2013

With the conference concluded, attendees are still sifting through the many exclusive reports on trends they can use. Here are some highlights.More>>

NIghtclub Article
5 Tips To Cater To The Growing Millennial Market   March 12, 2013

Millennials are a coveted demographic that can put a bar on the map, as long as you know how to capitalize on this growing segment.More>>

How Millennial Are You? Article
Millennial Marketing in Hospitality Venues    February 19, 2013

Millennials expect the speed, convenience, flexibility and power provided by digital services when it comes to their favorite hospitality venues.More>>

2013 Article
10 Trends to Watch for Your Promotions & Marketing Mix    January 22, 2013

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...More>>

Pie Chart Article
Marketing Matters: Attracting The Right Demographics   January 15, 2013

Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>

Steven Stovall Article
5 Tips to Enticing Millennials   August 29, 2012

Millennials are an enigmatic demographic to engage, but once you do, they'll be loyal customers for a long time to come.More>>

Beer Article
Three Choices for the Third Path of Beer   August 20, 2012

There’s a great third choice instead of the three majors and craft: the retro-chic appeal of regional beers. Every area used to have their own beer — Falstaff, Rheingold, Hamms, Olympia, Pearl, Dixie, Grain Belt — and while most of them are gone, the ones that are still around can be a potent...More>>

Donna Hood Crecca Article
Millennial Matters   July 9, 2012

Restaurant operators and adult beverage marketers alike are working hard to engage Millennials consumers, and with good reason. The generation born between 1977 and 1994 is the largest since the Baby Boomers.More>>

Back Bar Article
Sales Up, Traffic Down and Beverage Alcohol Sales Skyrocketing   July 9, 2012

Restaurant operators saw continued gains in same-store sales during May, although shaky confidence could be putting a drain on customer traffic. The future outlook is positive as well. The association’s Restaurant Performance Index stood at 101.4 during May, down only 0.2% from April’s level of...More>>



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