Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


Customers Article
Adult Beverage ROI: Guest Satisfaction and Loyalty    January 6, 2014

Higher check averages aren’t the only benefit restaurants reap when a well-run adult beverage program is in place. Overall guest satisfaction increases when cocktails, wine or beer are part of the dining-out experience. More>>

Reports Article
Nielsen Reports on Year End Beer and Wine Sales   January 6, 2014

Given the mixed economic data of the past few months, it’s still too early to know, but recent reports might help identify year-end beer and wine sales.More>>

Wish List Article
4 Wishes For The New Year   December 20, 2013

What does 2014 hold? Here are four things we'd like to see get more attention in the New Year.More>>

Cocktails
Everything Old Is New Again   November 11, 2013

What's new, what works, and more importantly, how the new can inform and invigorate the tried and true is important. Flavor trends are worth watching, because if you don't, your customers will leave you behind.More>>

Beer Article
More Bad News For Beer?   November 11, 2013

Consumer trends are shifting when it comes to beverage alcohol, and some causes for beer's slow slide - as well as potential bright spots - can be found in a recent survey.More>>

Cider Article
Get Serious About Cider    August 31, 2013

Now that major beer marketers including MillerCoors, AB InBev and Boston Beer are involved in cider, the category that was once the little-known darling of craft beer aficionados is exploding.More>>

White Wine Article
Hispanics Under-Index On Wine Consumption   August 29, 2013

In the wine world, Hispanics are projected to be the fastest growing ethnic minority in the U.S. over the next 20 years, but so far they under-index on wine consumption. What would happen if consumption increased? More>>

Technology Article
Technology Trends Shaping The Industry   April 16, 2013

Innovation is transforming the bar and nightclub industry, and experts told Nightclub & Bar some of the trends that will become industry mainstays within the next decade.More>>

Roy Spence Article
Reports Lead The News At VIBE Conference   April 1, 2013

With the conference concluded, attendees are still sifting through the many exclusive reports on trends they can use. Here are some highlights.More>>

NIghtclub Article
5 Tips To Cater To The Growing Millennial Market   March 12, 2013

Millennials are a coveted demographic that can put a bar on the map, as long as you know how to capitalize on this growing segment.More>>



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