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Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


Vessl Charger for Mobile Phones Article
Harness the Revenue Potential of Your Customers' Mobile Phone Habits   March 24, 2015

Are your customers incessantly checking their smartphones? Well, that usage is predicted to increase, as consumers begin using smartphones to pay their bar and restaurant checks, purchase merchandise from on-premise gift stores, buy tickets to events, and join restaurant and bar loyalty clubs.More>>

Wine on Tap Article
Time for Wine on Tap   March 16, 2015

How long before chain restaurants discover the advantages of wine on tap? Millennials think nothing of wine served out of a tap - why don't operators make the move, too?More>>

Beverage Trends in Restaurants Article
Ginger Beer, Flavored Spirits & Honey are Among Top Beverage Trends    March 2, 2015

Several beverage trends have already begun taking shape and these trends are expected to impact bars and restaurants alike throughout 2015.More>>

Beverage Trends in Restaurants Article
January On-Premise Results Bode Well for 2015   March 2, 2015

The on-premise traffic and beverage alcohol sales data from GuestMetrics supports anecdotal reports that the year is off to a good start. More>>

Millennials Drinking Wine Article
Millennials: We like Wine   February 24, 2015

Whatever Millennials decide they like receives the Millennial treatment: a dozen apps, a few reddit boards, “official” Instagram pages, and an almost soul-crushing amount of streamlining and corporate appropriation. Wine, for better or worse, has been subject to this same Millennial Effect.More>>

beer and spirit trends Article
Beverage Fads with Staying Power   February 17, 2015

An annual report from industry analyst Technomic reports that in 2014, things you may have thought of as a fad have staying power, driven by cider- and whiskey-drinking customers.More>>

Refresh Cocktail Recipe with Coconut Water from Clink Article
Crafting Coconut Water Cocktails    January 20, 2015

The world-wide success of coconut water has created an enormous boom in US beverages. But bars don't seem to be aware of the trend - is now the time for you to step it up?More>>

Millennials in a Restaurant Article
Who do Millennials Trust?   December 22, 2014

As the media landscape fragments and rearranges, how to reach consumers takes up more and more of an operator's time. Think Twitter works for you? Find the answer in the report.More>>

Distilled Spirits Consumption Still On the Rise
Distilled Spirits Consumption Still On the Rise   October 28, 2014

As the economy continues to expand, premium and super-premium distilled spirits consumption is stronger than ever.More>>

The Value of Variety on Drink Menus Article
The Value of Variety on Drink Menus    October 27, 2014

Today’s consumers seek variety on drink menus and surveys indicate that drink selection can drive traffic and enhance the overall experience of dining out, both of which are important to improving sales and profits.More>>



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