Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


LGBT Bar Promotion Ideas Article
An LGBT Promo for Every Day of the Week   August 19, 2014

As the LGBT community is finding increasing acceptance in mainstream society they are migrating to mixed nightlife venues where they are welcome. Venues promoting LGBT promotions successfully are finding that expanding their appeal increases traffic and sales, thus helping them boost business. More>>

Millennials Article
Millennial Evolution   June 9, 2014

The interesting thing about Millennials – that generation we’ve all been talking about lately – is that they, like the rest of us, are getting older. As they age, their careers are progressing and their earning power is increasing.More>>

Millennials Article
5 Factors for Attracting Millennials   June 2, 2014

Millennials spending power and influence can make a tremendous impact on your business. So, how can you attract more of them to your venue and cash in on a piece of the $80 million pie?More>>

Hispanic Consumers Article
Targeting Hispanic Consumers    March 17, 2014

The Hispanic population will fuel the vast majority of the population growth through 2020. Therefore, it’s becoming increasingly important for restaurants to connect with this valuable consumer to drive profits.More>>

Causal Dining Article
Restaurant Traffic Down: Do Consumers Plan to Hold Back?   March 17, 2014

Two recent studies report restaurant traffic was hard hit by winter weather, and consumers not planning to spend as much going forward, either.More>>

GuestMetrics News
GuestMetrics and Restaurant Sciences merge forming GuestSciences   February 24, 2014

GuestMetrics, LLC and Restaurant Sciences, LLC are pleased to announce they are merging to form one company called GuestSciences. GuestSciences will have its headquarters based in Stamford, CT, with Bill Pecoriello as its Chief Executive Officer.More>>

New Product Graphic
Innovation On Parade   February 17, 2014

Nearly 220 new wines and more than 320 new spirits products came onto the market in 2013, according to the New Product Tracker on Technomic’s DRINK online database. While fewer wine introductions occurred 2013 as compared to 2012, the rate of spirits product roll-outs is on par with the prior...More>>

Customers Article
Adult Beverage ROI: Guest Satisfaction and Loyalty    January 6, 2014

Higher check averages aren’t the only benefit restaurants reap when a well-run adult beverage program is in place. Overall guest satisfaction increases when cocktails, wine or beer are part of the dining-out experience. More>>

Reports Article
Nielsen Reports on Year End Beer and Wine Sales   January 6, 2014

Given the mixed economic data of the past few months, it’s still too early to know, but recent reports might help identify year-end beer and wine sales.More>>

Wish List Article
4 Wishes For The New Year   December 20, 2013

What does 2014 hold? Here are four things we'd like to see get more attention in the New Year.More>>



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