Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


Hispanic Consumers Article
Targeting Hispanic Consumers    March 17, 2014

The Hispanic population will fuel the vast majority of the population growth through 2020. Therefore, it’s becoming increasingly important for restaurants to connect with this valuable consumer to drive profits.More>>

Causal Dining Article
Restaurant Traffic Down: Do Consumers Plan to Hold Back?   March 17, 2014

Two recent studies report restaurant traffic was hard hit by winter weather, and consumers not planning to spend as much going forward, either.More>>

GuestMetrics News
GuestMetrics and Restaurant Sciences merge forming GuestSciences   February 24, 2014

GuestMetrics, LLC and Restaurant Sciences, LLC are pleased to announce they are merging to form one company called GuestSciences. GuestSciences will have its headquarters based in Stamford, CT, with Bill Pecoriello as its Chief Executive Officer.More>>

New Product Graphic
Innovation On Parade   February 17, 2014

Nearly 220 new wines and more than 320 new spirits products came onto the market in 2013, according to the New Product Tracker on Technomic’s DRINK online database. While fewer wine introductions occurred 2013 as compared to 2012, the rate of spirits product roll-outs is on par with the prior...More>>

Customers Article
Adult Beverage ROI: Guest Satisfaction and Loyalty    January 6, 2014

Higher check averages aren’t the only benefit restaurants reap when a well-run adult beverage program is in place. Overall guest satisfaction increases when cocktails, wine or beer are part of the dining-out experience. More>>

Reports Article
Nielsen Reports on Year End Beer and Wine Sales   January 6, 2014

Given the mixed economic data of the past few months, it’s still too early to know, but recent reports might help identify year-end beer and wine sales.More>>

Wish List Article
4 Wishes For The New Year   December 20, 2013

What does 2014 hold? Here are four things we'd like to see get more attention in the New Year.More>>

Cocktails
Everything Old Is New Again   November 11, 2013

What's new, what works, and more importantly, how the new can inform and invigorate the tried and true is important. Flavor trends are worth watching, because if you don't, your customers will leave you behind.More>>

Beer Article
More Bad News For Beer?   November 11, 2013

Consumer trends are shifting when it comes to beverage alcohol, and some causes for beer's slow slide - as well as potential bright spots - can be found in a recent survey.More>>

Cider Article
Get Serious About Cider    August 31, 2013

Now that major beer marketers including MillerCoors, AB InBev and Boston Beer are involved in cider, the category that was once the little-known darling of craft beer aficionados is exploding.More>>



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