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Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


Millennials Drinking Wine Article
Millennials: We like Wine   February 24, 2015

Whatever Millennials decide they like receives the Millennial treatment: a dozen apps, a few reddit boards, “official” Instagram pages, and an almost soul-crushing amount of streamlining and corporate appropriation. Wine, for better or worse, has been subject to this same Millennial Effect.More>>

beer and spirit trends Article
Beverage Fads with Staying Power   February 17, 2015

An annual report from industry analyst Technomic reports that in 2014, things you may have thought of as a fad have staying power, driven by cider- and whiskey-drinking customers.More>>

Refresh Cocktail Recipe with Coconut Water from Clink Article
Crafting Coconut Water Cocktails    January 20, 2015

The world-wide success of coconut water has created an enormous boom in US beverages. But bars don't seem to be aware of the trend - is now the time for you to step it up?More>>

Millennials in a Restaurant Article
Who do Millennials Trust?   December 22, 2014

As the media landscape fragments and rearranges, how to reach consumers takes up more and more of an operator's time. Think Twitter works for you? Find the answer in the report.More>>

Distilled Spirits Consumption Still On the Rise
Distilled Spirits Consumption Still On the Rise   October 28, 2014

As the economy continues to expand, premium and super-premium distilled spirits consumption is stronger than ever.More>>

The Value of Variety on Drink Menus Article
The Value of Variety on Drink Menus    October 27, 2014

Today’s consumers seek variety on drink menus and surveys indicate that drink selection can drive traffic and enhance the overall experience of dining out, both of which are important to improving sales and profits.More>>

Millennials Drink Sparkling Wine says the Wine Market Council Article
Millennials Love Sparkling Wine   October 9, 2014

As the battle for drinking occasion continues between beer, spirits and wine, the insights from the Wine Market Council about which Americans drink wine, and what they favor, are increasingly worth noting. More>>

Information on Four Recent Beverage News Stories Effecting Chain Restaurants Article
The 411 Behind Four Recent Stories    September 15, 2014

The way restaurants sell and manage alcohol beverages was in the news recently, but what's the story behind the news?More>>

What do Millennials Want When it Comes to Adult Beverages? Article
What do Millennials Want?   September 15, 2014

They drink things their parents didn't, and probably wouldn't, but Millennials are looking for something other than the same old same old. Are you ready for them?More>>

ArKay Alcohol Free Liquors Announces the Launch of New Sizes News
ArKay Alcohol Free Liquors Announces the Launch of New Sizes   August 28, 2014

ArKay, the world’s first alcohol free liquor has announced the launch of new sizes for all their products which will be available in the fall of 2014.More>>



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