Consumer Trends

Consumer alcohol beverage industry trends and reports for the hospitality and on-premise industry. Nightclub and Bar magazine covers the key issues and trends impacting alcohol sales, highlighting new/developing markets and products that drive growth.


Millennials Drink Sparkling Wine says the Wine Market Council Article
Millennials Love Sparkling Wine   October 9, 2014

As the battle for drinking occasion continues between beer, spirits and wine, the insights from the Wine Market Council about which Americans drink wine, and what they favor, are increasingly worth noting. More>>

Information on Four Recent Beverage News Stories Effecting Chain Restaurants Article
The 411 Behind Four Recent Stories    September 15, 2014

The way restaurants sell and manage alcohol beverages was in the news recently, but what's the story behind the news?More>>

What do Millennials Want When it Comes to Adult Beverages? Article
What do Millennials Want?   September 15, 2014

They drink things their parents didn't, and probably wouldn't, but Millennials are looking for something other than the same old same old. Are you ready for them?More>>

ArKay Alcohol Free Liquors Announces the Launch of New Sizes News
ArKay Alcohol Free Liquors Announces the Launch of New Sizes   August 28, 2014

ArKay, the world’s first alcohol free liquor has announced the launch of new sizes for all their products which will be available in the fall of 2014.More>>

LGBT Bar Promotion Ideas Article
An LGBT Promo for Every Day of the Week   August 19, 2014

As the LGBT community is finding increasing acceptance in mainstream society they are migrating to mixed nightlife venues where they are welcome. Venues promoting LGBT promotions successfully are finding that expanding their appeal increases traffic and sales, thus helping them boost business. More>>

Millennials Article
Millennial Evolution   June 9, 2014

The interesting thing about Millennials – that generation we’ve all been talking about lately – is that they, like the rest of us, are getting older. As they age, their careers are progressing and their earning power is increasing.More>>

Millennials Article
5 Factors for Attracting Millennials   June 2, 2014

Millennials spending power and influence can make a tremendous impact on your business. So, how can you attract more of them to your venue and cash in on a piece of the $80 million pie?More>>

Hispanic Consumers Article
Targeting Hispanic Consumers    March 17, 2014

The Hispanic population will fuel the vast majority of the population growth through 2020. Therefore, it’s becoming increasingly important for restaurants to connect with this valuable consumer to drive profits.More>>

Causal Dining Article
Restaurant Traffic Down: Do Consumers Plan to Hold Back?   March 17, 2014

Two recent studies report restaurant traffic was hard hit by winter weather, and consumers not planning to spend as much going forward, either.More>>

GuestMetrics News
GuestMetrics and Restaurant Sciences merge forming GuestSciences   February 24, 2014

GuestMetrics, LLC and Restaurant Sciences, LLC are pleased to announce they are merging to form one company called GuestSciences. GuestSciences will have its headquarters based in Stamford, CT, with Bill Pecoriello as its Chief Executive Officer.More>>



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