Ale

News and articles on ale beers for the on-premise industry, including top picks for ale beers, new ale beers on the market, beer brands' marketing strategies and brewery updates.


Newcastle Drink The Beer, Get The Gear Fall Program Targets Sports Viewing Enthusiasts News
Newcastle Drink The Beer, Get The Gear Fall Program Targets Sports Viewing Enthusiasts   September 8, 2014

Newcastle Brown Ale announced the details of Drink the Beer. Get the Gear, on-premise program that engages sports enthusiasts during the height of the viewing season. More>>

Newcastle Brown Ale’s “Bartender Gigs” Program Celebrates Musicians’ Time Behind the Bar News
Newcastle Brown Ale’s “Bartender Gigs” Program Celebrates Musicians’ Time Behind the Bar   August 14, 2014

Newcastle Brown Ale is presenting a series of concerts for bartenders organized by the U.S. Bartenders Guild that combines rising musical stars with the time-honored tradition of bartending.More>>

Newcastle Werewolf Blood-Red Ale Comes Back This Fall News
Newcastle Werewolf Blood-Red Ale Haunts Bars Again This Fall   August 12, 2014

Newcastle is resurrecting its popular Werewolf Blood-Red Ale this fall. Werewolf features a sweet berry fruit with roasted caramel notes up front followed by a bite from Fuggle and Golding hops at the finish.More>>

Newcastle Bombshell News
Newcastle Bombshell Blonde Ale Returns This Summer   April 16, 2014

It’s with great excitement that the makers of the popular Newcastle Brown Ale are bringing back the also popular Newcastle Bombshell Blonde Ale this summer, featuring a lovely swimsuit-clad bombshell on its packaging.More>>

Citraholic India Pale Ale News
Beachwood Brewing Releases Citraholic India Pale Ale   April 7, 2014

Beachwood Brewing is set to release its latest IPA in bottles—Citraholic India Pale Ale—on April 29th. “Citraholic is a devastatingly aromatic beer,” says co-owner Gabriel Gordon. More>>

Beachwood Brewing News
Beachwood Brewing Expanding Bottled IPA List with Amalgamator India Pale Ale   February 13, 2014

To the delight of hopheads everywhere, Southern California’s Beachwood Brewing will release the brilliantly aromatic. Amalgamator India Pale Ale. More>>

Newcastle Brown Ale News
Newcastle Brown Ale Taps Anna Kendrick and Keyshawn Johnson to Star in the Greatest Big Game Ad Never Made   February 2, 2014

Newcastle doesn’t believe in spending millions on a Mega Huge Football Game. Instead, Kendrick and football legend Keyshawn Johnson are taking center stage in a tongue-in-cheek marketing effort dubbed “If We Made It” that pokes fun at the over-the-top antics found in traditional Big Game...More>>

Newcastle Werewolf News
Limited Edition Newcastle Werewolf Returns This Fall    July 25, 2013

Newcastle Brown Ale, the leading imported ale in the U.S., announces that it is bringing back its popular Newcastle Werewolf limited edition brew just as the heat of summer fades to the cooler days of fall.More>>

Newcastle Beer News
Newcastle Brown Ale Takes a “No Bollocks” Approach to Summer Sales   June 13, 2013

Newcastle Brown Ale is kicking off summer sales with the extension of its popular “No Bollocks” retail program. More>>

Shipyard Brewing Company News
Shipyard Brewing Company Extends the Season for Pumpkinhead Ale   September 6, 2011

To keep up with an unprecedented consumer demand for this fall favorite, Shipyard Brewing Company is extending the season for Shipyard Pumpkinhead Ale through November. More>>



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