Southern Comfort is pleased to announce Wieden+Kennedy New York has been selected as the new agency of record for the brand’s global marketing communication services across all traditional, digital and emerging media channels. More>>

RumChata Cream Liqueur has expanded its bottle size selection to now include 1.75ml, 1 liter, 750ml, 375ml and 50ml (minis). More>>

The second annual Ultimate Cocktail Challenge, which featured two distinctive and revolutionary competitions – Classic Challenge and Signature Challenge – announces its winners.More>>

As the maker of Lucid, Ted Breaux has pushed his passion to the front of the absinthe sweepstakes. Next up: four Jade Liqueur absinthe varieties. He’s the man to talk to about the myth-laden beverage, so we did.More>>

Product photos and information on: Dreyer’s 30-Second Shakes & Smoothies, Jade Absinthes, Smirnoff Mango and Smirnoff Peach, Maker's 46, Koloa Premium Hawaiian Rum and Chambord Flavored Vodka.More>>

More than 160 craft distillers now operate in the U.S. today and more are on their way. But what’s in it for you? And how can you tap into the boutique spirit trend?More>>

Information on the following new products: Jade Absinthes, Dogfish Head Bitches Brew, atmosphere.More>>

The Polo Club Lounge at the Windsor Court Hotel will partner with Viridian Spirits to host the U.S. launch of Jade Absinthes on July 25.More>>

Increasingly, competing for patron attention means turning to liquors available at the creation of the American drink revolution, such as rye, gin, absinthe and Pisco. Here's a guide to comeback spirit success.More>>

The Edison's Absinthe Fairy is an asset, helping sell absinthe to hesitant customers. Dressed in a beautiful costume, she stops by tables, offering a choice of three absinthe cocktails.More>>