What does a customer see first when he/she walks through your front door? If the brightest and most interesting items are refrigeration coolers and video games then you are missing an opportunity to advertise your most important products – beverages.More>>

I believe the backbar — including an owner’s taste in well brands — is one of a bar’s most underutilized revenue sources. Owners should treat these bar elements as valuable real estate. More>>

In need of a financial shot in the arm? Consider taking a page from the beverage consultant’s playbook and revamp your backbar. Regardless of the size or concept of your operation, the backbar is your principal and most effective marketing device. More>>

The backbar is a crucial piece of real estate must merchandise your products and be highly functional. Here are four steps to establishing a backbar that is visually appealing and operationally efficient.More>>

Here are some important things to consider when renovating your backbar and adding a punch to your beverage lineup.More>>

Today’s stand-out nightclub designs embody the constructs of today’s iPhone society: autonomous customization, portability and the subtle feel of exclusivity.More>>

Make a classy and classic statement with your bar. Contact John Wray at (312) 907-9057 today, or go to RAYWRAY.COM for a virtual pub crawl.More>>

Leading the chain hotel world in bringing the bar back is Marriott International, and the impact of its initiative on hotel bar design and operation is sure to be substantial.More>>