I believe the backbar — including an owner’s taste in well brands — is one of a bar’s most underutilized revenue sources. Owners should treat these bar elements as valuable real estate. More>>

In need of a financial shot in the arm? Consider taking a page from the beverage consultant’s playbook and revamp your backbar. Regardless of the size or concept of your operation, the backbar is your principal and most effective marketing device. More>>

The backbar is a crucial piece of real estate must merchandise your products and be highly functional. Here are four steps to establishing a backbar that is visually appealing and operationally efficient.More>>

Here are some important things to consider when renovating your backbar and adding a punch to your beverage lineup.More>>

Today’s stand-out nightclub designs embody the constructs of today’s iPhone society: autonomous customization, portability and the subtle feel of exclusivity.More>>

Make a classy and classic statement with your bar. Contact John Wray at (312) 907-9057 today, or go to RAYWRAY.COM for a virtual pub crawl.More>>

Leading the chain hotel world in bringing the bar back is Marriott International, and the impact of its initiative on hotel bar design and operation is sure to be substantial.More>>