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Technique

Articles and information from industry experts on perfecting the proper technique for creating spirits.


Article
Shooting for the High End   April 14, 2009

As the industry and the bar patron navigate back to the classics and incorporate the freshest of ingredients, shots can and should move in a similar direction.More>>

News
Cocktail College Software Offers Interactive Training   March 23, 2009

Merit Entertainment and ShowTenders announced a joint software venture: Cocktail College, the industry's first interactive training software, through Megatouch.More>>

News
Expert Brings New Juice to Cruzan Rum Through Category Education   March 20, 2009

The new hire of Andrea Bearbower to teach Rumology emphasizes Beam Global’s dedication to the rum category.More>>

Article
The New Chocolate Culture   March 1, 2009

Chocolate makes the cocktails at Max Brenner locations around the world.More>>

Article
Tools of the Trade   March 1, 2009

Bartenders have learned tricks of the trade in part by collecting out-of-print bartending manuals written between the 1860s and the 1940s.More>>



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