Articles and information from industry experts on perfecting the proper technique for creating spirits.
Article
The Untold Story of the Lonely Garnish January 26, 2010
The garnish does not have to just cling to the edge of the glass as an irrelevant afterthought, a once proud fruit added without consideration. I’m very relieved to say that garnishes are back!More>>
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Fresh Perspective: Copa d’Oro’s Vincenzo Marianella January 12, 2010
At his bar Copa d’Oro in Santa Monica, Calif., Vincenzo Marianella crafts drinks to order for his guests using a menu based on what’s freshest in the market each day. Here's how.More>>
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Mixology News From Across the Pond December 14, 2009
What's happening in Europe: The Bitter Truth comes to the U.S.; Bitter Truth introduces Elixier liqueur in Europe; Simon Difford launches London Cocktail Week; Manchester's House 9.More>>
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Pearls of Wisdom December 1, 2009
At NYC’s dell’ anima, by no means a cocktail destination, I had a Martini garnished with some crunchy and tangy house-made pearl onions. Here’s the simplest method.More>>
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News
BarSmarts LIVE New York Event Recap November 9, 2009
Pernod Ricard USA’s BarSmarts Bartender Training Program – New York series culminated with BarSmarts LIVE, a full day of instruction, education, mixology, testing, and certification.More>>
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Woodford Reserve Searches for the Ultimate Manhattan September 14, 2009
Woodford Reserve bourbon and Esquire magazine are teaming up for the Craft the Ultimate Manhattan Contest beginning this fall.More>>
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Dress The Drink and Sweetfields Launch Sales and Marketing Partnership September 14, 2009
Dress the Drink and Sweetfields use the gala to display their SweetGlaze Violas, which are a flagship product in this venture.More>>
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Potions with Pizzazz September 9, 2009
A simple touch of creative science generates buzz for any bar.More>>
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Top Talent Recognized at Tales of the Cocktail September 8, 2009
Throughout the event, bartenders and mixologists were honored for their abilities and dedication to their craft in competitions and award shows, including the Barmade Bitters Challenge, the Grand Marnier and Navan “On the Fly” Competition and the Spirit Awards.More>>
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LX.TV Kicks Off Season Two of Bartender Competition "On the Rocks" August 31, 2009
LX.TV and ABSOLUT are launching a multi-platform promotional campaign on-air, online, and out-of-home to spread the word to bartenders and interested consumers.More>>
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