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Spirits Trends

Spirits trends; articles and tips from industry experts covering the latest spirits used in leading bars, nightclubs and restaurants. See how new spirits can drive profitability to your bar or nightclub.


Scotch Article
Adventures With Scotch   November 8, 2011

While dwarfed by the relative size of the bourbon and Canadian whisky markets, Scotch remains one of the identifiable standard bearers of urbane consumerism. Its cache of uncompromised quality, breadth of expression and dynamic range of flavor has made Scotch a global heavyweight.More>>

blank Article
The Switch Names a Winner and New Cocktails Heat Up the Holidays   November 1, 2011

Charles Joly wins the Auchentoshan Switch competition, Bacardi's Legacy of the Cocktail Competition kicks off, Texas de Brazil adds two hot new holiday cocktails and the drinks menu at Townhouse in Venice, Calif., gets revamped.More>>

Jim Beveridge Article
The Man Behind Johnnie Walker   October 18, 2011

Jim Beveridge is the master blender for Diageo at Johnnie Walker, the man responsible for crafting and maintaining the house style of one of the world's iconic whisky brands. Now his latest — Johnnie Walker Double Black — is about to land in the United States.More>>

Liqueur Article
Cordial Possibilities: Marketing Summer Elixirs   October 10, 2011

Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they’re the essential components in most great cocktails and specialty drinks, making them franchise players in modern mixology.More>>

Oranges Article
Sun-Drenched Orange: The Color of Cocktail Success   September 26, 2011

In a country that adores Margaritas, it was only a matter of time before public scrutiny locked in on lowly triple sec. While conventional triple sec still may have a place behind the bar, it doesn’t belong in classy cocktails prepared with top-shelf brands.More>>

Whisky Article
21st Century Malts   September 12, 2011

When it comes to marketing Scotch, intrigue sells. This past year or so has featured the release of new and exciting blends and malts. Instead, line your shelves with genuinely intriguing whiskies. The following honor roll provides an excellent start.More>>

Jack Robertiello
Nobody Asked Me, But...   August 23, 2011

Not exactly a top 10 list — instead a grab bag of thoughts from a drinks observer who has a few opinions to share about bar and mixology trends. More>>

Colorady Whiskey Article
Class of 2011: The Hottest New Backbar Prospects   August 15, 2011

There increasingly are more genuinely enticing spirits on our nation’s backbars. Coupled with the resurgence of the cocktail, there has never been a better time to imbibe.More>>

Gin Joint Article
How Select Sodas Can Give your Beverage Program an Upgrade    March 22, 2011

No matter how high the quality of the other ingredients, what your long drinks are finished with tells how serious you are about quality. More>>

Flowers Article
Spring is Here, and Menus are Blooming   March 22, 2011

Not much fruit yet, but spring bar menus are starting to emerge like crocuses in the snow. In fact, flowers are joining preserves, and punch service is showing flexibility More>>



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