Spirits trends; articles and tips from industry experts covering the latest spirits used in leading bars, nightclubs and restaurants. See how new spirits can drive profitability to your bar or nightclub.
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Irish Whiskey: It’s Not Just for St. Patty’s Day January 20, 2012
Plenty of supplier activity has ramped up growing consumer interest in all sorts of Irish whiskey — blended, single malt, special finishes, ages and strengths — as new brands and extensions start to drop in anticipation of the St. Patrick’s Day selling season.More>>
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Transparent Gems: The Very Best in Vodka January 17, 2012
Vodka will remain America’s spirit of choice for the foreseeable future. Its increasing popularity means that a stream of interesting new brands will continue entering the market. To shallow the learning curve, here’s a scouting report on the best new vodkas you may not have heard of... yet.More>>
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The New Class of Cocktail-Friendly Spirits January 3, 2012
One of the precepts of modern cocktail culture is the better the liquor, the better the drink. Like the spark of genius, some have it — most don’t. So if sipping a slice of the good life is in your near future, consider expanding your cocktail horizons with a few new, engaging spirits.
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Competitions Bring out the Best in the Mixology Biz November 15, 2011
Cocktail competitions across the United States, including Speed Rack competitions in Los Angeles, Bloom Gin's San Francisco Cocktail Crawl and Bacardi Legacy of the Cocktail in New York, showcase some of the best talent in the industry.More>>
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Adventures With Scotch November 8, 2011
While dwarfed by the relative size of the bourbon and Canadian whisky markets, Scotch remains one of the identifiable standard bearers of urbane consumerism. Its cache of uncompromised quality, breadth of expression and dynamic range of flavor has made Scotch a global heavyweight.More>>
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The Switch Names a Winner and New Cocktails Heat Up the Holidays November 1, 2011
Charles Joly wins the Auchentoshan Switch competition, Bacardi's Legacy of the Cocktail Competition kicks off, Texas de Brazil adds two hot new holiday cocktails and the drinks menu at Townhouse in Venice, Calif., gets revamped.More>>
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The Man Behind Johnnie Walker October 18, 2011
Jim Beveridge is the master blender for Diageo at Johnnie Walker, the man responsible for crafting and maintaining the house style of one of the world's iconic whisky brands. Now his latest — Johnnie Walker Double Black — is about to land in the United States.More>>
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Cordial Possibilities: Marketing Summer Elixirs October 10, 2011
Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they’re the essential components in most great cocktails and specialty drinks, making them franchise players in modern mixology.More>>
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Sun-Drenched Orange: The Color of Cocktail Success September 26, 2011
In a country that adores Margaritas, it was only a matter of time before public scrutiny locked in on lowly triple sec. While conventional triple sec still may have a place behind the bar, it doesn’t belong in classy cocktails prepared with top-shelf brands.More>>
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21st Century Malts September 12, 2011
When it comes to marketing Scotch, intrigue sells. This past year or so has featured the release of new and exciting blends and malts. Instead, line your shelves with genuinely intriguing whiskies. The following honor roll provides an excellent start.More>>
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