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Millennials

Articles and case studies on millennials' beverage habits with cocktails.


Nielsen logo Article
Industry Trends: Consumers Still Cautious but Looking Toward Future of Going Out   June 23, 2010

Although the economy is recovering, consumers are still cautious about going out and indulging, according to beverage consumer survey results from The Nielsen Company.More>>

Dusk Atlantic City Article
AC Targets Younger Audience   June 10, 2010

Seven years after the Borgata moved into Atlantic City, new neighboring entertainment groups are steadily chipping away at the nightlife monopoly and introducing new concepts.More>>

Millennials silhouette social media Article
The Millennial Moment   June 9, 2010

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>



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