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Consumer Trends

Expert advice and interviews on cocktail trends.


Le Fous Brew Walt dDsney World Article
A Non-Alcohol Affair   July 7, 2014

Walt Disney Parks & Resorts took home the 2014 VIBE Vista Award for best non-alcohol program among its peers because they went the extra mile to satisfy today's family needs for many non-alcohol options.More>>

Hard Cider Article
Cider Finally Gets Respect   February 18, 2014

Cider is back, booming from nowhere, with small ciders opening in New York, Massachusetts, Michigan, Oregon, Washington, even Sonoma, California. If you're not serving it now, you soon will be. More>>

blank Article
Healthy Habits Converge Behind the Bar   February 11, 2014

Healthy cocktail alternatives on a beverage menu will please patrons and your bottom line. So, how can owners cater to customers seeking healthier alternatives? More>>

Healthy Beverage Article
The Future Of Healthy Beverages   April 16, 2013

What can operators expect their customers to want more of? Healthy beverages, for one, those that offer beneficial ingredients and limit those deemed or considered not so healthy. More>>

cappuccino Article
Exploring the Cappuccino World    October 23, 2012

As the largest coffee-consuming nation, it was only a matter of time before this obsession led Americans directly to the satisfyingly rich flavor of Cappuccinos. Its popularity has never been higher and is a trend not likely to run out of steam.More>>

Alcohol Free Martini
Succeeding at Zero-Proof   July 31, 2012

Today, people are more predisposed to socializing without alcohol. Research reveals that only 25% of consumers who dine out at full-service restaurants order some type of beverage alcohol, be it spirits, beer or wine. More>>

Spa-Tinis Article
The Skinny on Skinny Drinks    August 2, 2011

Today, so-called “skinny drinks” are all the rage. Drinks like the Look Better Naked Margarita solidify the notion that real cocktails can be indulgent yet not fattening and even good for you.More>>

Jackson Cannon Article
Don Q's Ambassador, Ethnic Cocktails and Fall's Flavors   November 2, 2010

Serrallés appoints Esteban Ordoñez as its national brand man, ethnic cuisine meets cocktails in NYC and the flavors of fall are on the menu at Boston and D.C. bars.More>>

Derek Brown Article
Secrets of Bartending with Derek Brown   October 19, 2010

Derek Brown's work at The Columbia Room — a small bar at the back of The Passenger in Washington, D.C. — means matching food to an individual’s drink profile. How? We’ll find out. More>>

Article
Provocateur: Where Every Night is Ladies’ Night   June 24, 2010

NYC's Provocateur, a newly opened Meatpacking-district hotspot kicks the concept of ladies’ night up a notch by offering a space created entirely for women, from the design down to the cocktails.More>>



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