Consumer Trends

Expert advice and interviews on cocktail trends.


Spa-Tinis Article
The Skinny on Skinny Drinks    August 2, 2011

Today, so-called “skinny drinks” are all the rage. Drinks like the Look Better Naked Margarita solidify the notion that real cocktails can be indulgent yet not fattening and even good for you.More>>

Jackson Cannon Article
Don Q's Ambassador, Ethnic Cocktails and Fall's Flavors   November 2, 2010

Serrallés appoints Esteban Ordoñez as its national brand man, ethnic cuisine meets cocktails in NYC and the flavors of fall are on the menu at Boston and D.C. bars.More>>

Derek Brown Article
Secrets of Bartending with Derek Brown   October 19, 2010

Derek Brown's work at The Columbia Room — a small bar at the back of The Passenger in Washington, D.C. — means matching food to an individual’s drink profile. How? We’ll find out. More>>

Article
Provocateur: Where Every Night is Ladies’ Night   June 24, 2010

NYC's Provocateur, a newly opened Meatpacking-district hotspot kicks the concept of ladies’ night up a notch by offering a space created entirely for women, from the design down to the cocktails.More>>

Nielsen logo Article
Industry Trends: Consumers Still Cautious but Looking Toward Future of Going Out   June 23, 2010

Although the economy is recovering, consumers are still cautious about going out and indulging, according to beverage consumer survey results from The Nielsen Company.More>>

Article
Spirits Sales Add Special Touch   June 15, 2010

One current trend popping up is hosting spirit showcases on slow nights. In New York City, there’s now Whisk(e)y Monday at Ward III, where on Mondays, several spirits are featured.More>>

Dusk Atlantic City Article
AC Targets Younger Audience   June 10, 2010

Seven years after the Borgata moved into Atlantic City, new neighboring entertainment groups are steadily chipping away at the nightlife monopoly and introducing new concepts.More>>

Millennials silhouette social media Article
The Millennial Moment   June 9, 2010

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>

Wicked Razz cocktail Article
Don’t Forget the Blender   June 1, 2010

These days, blenders are generally considered the bane of a bartender’s life. That’s too bad, since blenders, like any other tools, have their place in a lot of bars and nightclubs.More>>

Article
What’s on the Menu   January 12, 2010

New wine cocktails at Purple Cafe and Wine Bar in Seattle; whiskey rules at Rye House in New York City; and Bill Codman's menu at Boston's Woodward, located inside the Ames Hotel.More>>



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